a b c d e f "2017 Fact Sheet" (PDF). Milka. Archived from the original (PDF) on September 17, 2018.

Milka chocolate has been popular among European consumers since the 1900s. The chocolate brand has grown in popularity in recent years as a result of its purple color and spotted cow. Milka, founded in an abandoned mill, grew to become a billion-dollar brand under Mondelz International, but it has always remained true to its roots. At the time of its founding in Lrrach, Germany, the Milka chocolate factory was the largest in the country. In this factory where it all began, 500 people are still employed. The chocolates in Milka range are made with 100% Alpine ingredients such as cocoa beans, sugar, and milk. Milka, unlike Cadbury or Hershey, uses powdered milk rather than fresh milk. a b Dealbook (2011-08-04). "Kraft, From Roll-Up to Spinoff". The New York Times . Retrieved 2015-09-23. Interestingly, the name of the business, “Milka,” is a portmanteau of the two main ingredients of the bar: “Milch” (or Milk) and “Kakao” (or Cocoa). Milka – Táblás Milka". Milka.hu. 2014-08-27. Archived from the original on December 20, 2014 . Retrieved 2015-04-13. Oreo isn’t the only brand combined with Milka. Since 2008, Milka has used a co-branding strategy and has created new interesting products. Milka has chosen to support the brands Daim, Philadelphia, Oréo, Crispello, Tassimo, and Tuc.At first glance, it is the same but if you take a closer look, you will notice the difference. The original dot above the “i” has been replaced by a drop. Another notable distinctive feature of the German Milka logo is the “a” – it has a wider gap. Cow and mountains The campaign first started in France in 2013, and guess what? As a result, more than a million last squares were sent. It was a huge marketing success for Milka, bringing Mondelēz International over 1.3 million euros. Milka Vending Machine Campaign Despite a lifespan of more than 100 years, the Milka logo hasn’t changed much. Indeed, the original Milka chocolate logos from the 1900s looks very similar to the one we know today and even maintain the iconic lilac coloring. Suchard’s Milka was brought to life in 1901. The new confectionery was given a name which combined two of its key ingredients: Milch (milk) and Kakao (cocoa). The first bar of Milka chocolate was wrapped in the famous lilac paper and decorated with a cow and the Alpine panorama. With its tender taste and distinctive look, Milka became an instant favourite.

In the later 2000s, Milka simplified its logo somewhat, removing the cow and focusing entirely on the word mark. The font was refined slightly here to make it look more liquid, like the milk in the company’s iconic recipe. Even the dot over the “I” seems a little like a splash. In the 1960s, the milk company went with its marketing theme, tenderness. As part of the brand’s commitment to sustainability and health, it takes these issues very seriously. It will introduce a subscription-based model for some of its products in 2019. Jean-Pierre Jeunet directed a 90-second commercial for Milka that aired during the Christmas season.Philippe Suchard is the first one to use power milk, he also developed and created his own conche, it’s a special machine that make all the ingredients very fine and meticulous. That’s why Milka chocolate tablets are so easy to melt in your mouth and you can feel the good texture about tenderness . Another important part of the visual brand identity has been the stylized white mountains. They represent the Alps. According to the marketing director of Kraft Foods France Anne-Lise Favet, this combination of visual symbols is supposed to show the consumers that the milk used in the chocolate bars can be traced to farms in the Alps. Colors The company also continued to use its iconic lilac coloring, which was now a trademark of the business. Mika (German: Milka) is a German chocolate brand that is now owned by Kraft Foods and was founded in 1921 by the Swiss chocolate merchant Philippe Suchard. The company sells a wide range of chocolates, with the majority of them being milk chocolate. Milka is a German chocolate brand that was recently acquired by Kraft Foods Inc. Milka is owned by Mondelez International and has a presence in regions all around the globe, including the United Kingdom and the United States. While many elements help to make the Milka company stand out, its branding choices are perhaps the most memorable of all.