Olson, James Stuart (2002). Bathsheba's Breast: Women, Cancer, and History. Baltimore: Johns Hopkins University Press. p. 202. ISBN 0-8018-8064-5. OCLC 186453370. Since 1992, breast cancer organizations across the globe have created and trademarked their own pink ribbons to honor their work and the people they serve. Below is a sampling of the various pink ribbons used by breast cancer organizations around the world. Examples of different breast cancer organizations’ pink ribbons Boris, Elizabeth; Steuerle, C. Eugene (2016). Nonprofits and Government: Collaboration and Conflict. Rowman & Littlefield. p.266. ISBN 9781442271791. Over time, the pink ribbon has evolved from a humble peach ribbon handmade by Charlotte Haley to a powerful symbol of breast cancer awareness and support. Its journey from grassroots activism to global recognition showcases a collective effort to raise awareness and support for those facing breast cancer. As we don this symbol of hope, we unite in our shared commitment to a brighter future for the breast cancer community. La Mode illustrée: journal de la famille. Firmin-Didot frère, fils et cie. 1868. p.122 . Retrieved 1 February 2016.

Pink coin to raise breast cancer awareness". CTV.ca. 31 March 2006. Archived from the original on 6 April 2006 . Retrieved 2 June 2009. Activism against pinkwashing targets breast cancer awareness and donation campaigns that are merely an alibi. The origins of activism against pinkwashing have been dated to a 1985 Breast Cancer Action (BCA) campaign. In 2002 activism against corporate pinkwashing gained international media coverage when the BCA launched its "Think before You Pink" campaign against companies or organisations "that claim to care about breast cancer by promoting a pink ribbon product, but at the same time produce, manufacture and/or sell products that are likely to cause the disease." [19] The "Think Before You Pink" campaign urged people to "do something besides shop." [20] The BCA has particularly excoriated major cosmetic companies such as Avon, Revlon, and Estée Lauder, which have claimed to promote women's health while simultaneously using known and/or suspected cancer-causing chemicals, such as parabens and phthalates in their products. [21] Haley was strictly grassroots, handing the cards out at the local supermarket and writing prominent women, everyone from former First Ladies to Dear Abby. Her message spread by word of mouth. Haley distributed thousands of these cards. Charlotte Haley, who had battled breast cancer, introduced the concept of a peach-colored breast cancer awareness ribbon. She attached them to cards saying, “ The National Cancer Institute’s annual budget is 1.8 billion US dollars, and only 5 percent goes to cancer prevention. Help us wake up our legislators and America by wearing this ribbon.” HerRoom.com and Wacoal Show Support for Breast Cancer Awareness". Marketwired.com . Retrieved 1 August 2016.The pink ribbon represents the courage to fight breast cancer, hope for the future, and the charitable goodness of people and businesses who publicly support the breast cancer movement. [3] It is intended to evoke solidarity with women who currently have breast cancer. Breast Cancer Action". Bcaction.org. Archived from the original on 7 November 2008 . Retrieved 2 June 2009. In most jurisdictions, the pink ribbon is considered public domain. However, in Canada, the Canadian Breast Cancer Foundation claimed ownership of the ribbon as a trademark until it was voluntarily abandoned. [17] Criticism [ edit ]

Pink Ribbon International". Pinkribbon.com. Archived from the original on 27 September 2007 . Retrieved 2 June 2009. Cosmetics Companies and Breast Cancer". Thinkbeforeyoupink.org. Archived from the original on 20 April 2008 . Retrieved 2 June 2009.

Harvey, Jennifer A.; Strahilevitz, Michal A. (2009). "The Power of Pink: Cause-Related Marketing and the Impact on Breast Cancer" (PDF). J Am Coll Radiol. 6 (1): 26–32. doi: 10.1016/j.jacr.2008.07.010. PMID 19111268. Archived from the original (PDF) on 3 May 2012. Breast cancer organizations use the pink ribbon to associate themselves with breast cancer, to promote breast cancer awareness, and to support fundraising. [4] Some breast cancer-related organizations, such as Pink Ribbon International, [5] use the pink ribbon as their primary symbol. Susan G. Komen for the Cure uses a stylized "running ribbon" as their logo. [6] Gayle A. Sulik (2010). Pink Ribbon Blues: How Breast Cancer Culture Undermines Women's Health. USA: Oxford University Press. pp. 47–48. ISBN 978-0-19-974045-1. OCLC 535493589.