Stone fruits are a delicious category to dive into, and consumers are loving apricots and cherries right now. Ripe peach flavors follow close behind. And we can’t forget about plum, a classic flavor that we think has some high potential this year. Sweet Flavors The big threat is HFSS rules, which will have a disparate impact on brands. HFSS lines will need “effective promo strategies”, says Jones. It’s worth noting that many of these experienced minor alterations while others were dropped altogether.

Revels Milk Chocolate with Raisins, Coffee or Orange - Ocado

The category is attracting new shoppers, and will likely continue doing so during the cost of living crisis,” says NielsenIQ analyst Polina Jones, as sweets are cheaper than chocolate.

Notes and References

After some funny looks from the shop assistant, and a happy afternoon spent munching through a total of 354 Revels, here is what I discovered.

Revels Milk Chocolate with Raisins, Coffee or Orange Bites

Dark chocolate continues to gain recognition on menus and searches on Google, and it’s no surprise why. This decadent and slightly bitter flavor offers both indulgence and health benefits, appealing to the rise of health-conscious consumers who still crave a sweet treat every once in a while. Sweet Like CandyOnto the box that led to the development of Heroes - Celebrations launched two years prior to the Cadbury equivalent. The list of discontinued brands is far less extensive than its three competitors with just two losing their place over the years. Fruity is always a fan favorite. When we talk about trending fruity flavors, three specific fruit categories are tropical, berry, and stone fruits. Unsurprisingly, given that the brand has been around for the best part of 85 years, there have been many flavours that had to be sacrificed to make way for the current crop. Blood orange is also a fan favorite right now. Known for its vitamin C content and bright color, blood orange is a popular winter fruit that will continue to rise.