Water, Lychee Puree (14%), Sugar, Fructose, Acid (Malic Acid), Stabilisers (Guar Gum, Xanthan Gum), Flavourings, Vitamin C, Sweeteners (Sucralose, Acesulfame K) In 2021, Rubicon launched an energy drinks range, called Rubicon Raw Energy. It was launched in three flavours, orange & mango, raspberry & blueberry and cherry & pomegranate. [3] In 2022, an apple & guava flavour was released. [4] In 2023, pineapple & passionfruit was added to the range. Rubicon RAW meets the needs of this new audience and 60% of the brand’s sales have been incremental by recruiting new and lapsed energy consumers. *8 Current consumers are buying Rubicon RAW more frequently than other brands in the market, helping us drive category sales.

Rubicon RAW Energy - Facebook Rubicon RAW Energy - Facebook

One of the main ingredients in Rubicon drinks is sugar. Too much sugar can lead to weight gain, tooth decay and other health problems. Moderate - On your feet for much of the day, either standing or occasional slow paced walking. Typical jobs: shop assistant, teacher, chef/cook, bar worker, engineer. Rubicon Raw Energy also contains caffeine, whereas other drinks do not. Are there any concerning ingredients in Rubicon drinks? There are also other Rubicon varieties available which include Rubicon Spring (Flavoured Spring Water Drink with Fruit Juice, Sweetener and Vitamins) and Rubicon Raw Energy (Carbonated Mixed Fruit Juice and Flavour Energy Drink with Added Caffeine, Vitamins, Sugar and Sweetener). Ingredients in Rubicon drinks

Rubicon RAW is an energy drink that helps you perform at your best.

Rubicon is a fruit juice drink that comes in both still and sparkling versions. There are different flavours available, including mango, passion fruit and Lychee. Rubicon RAW Apple & Guava joins our three existing, great tasting flavours and has exceeded our expectations in research with 90% of shoppers saying that they would buy it again and 87% rating it as good or excellent *3. Barr Soft Drinks marketing director Adrian Troy said the business had “invested heavily throughout the development of Rubicon Raw to understand the energy consumer better, and what’s relevant in their lives today”. The NHS recommends that people consume no more than 30 grams of sugar per day. A can of Rubicon Sparkling Mango Juice (330ml) contains 15 grams of sugar, which is half of the recommended limit.

to challenge Rockstar with Rubicon Raw Energy range AG Barr to challenge Rockstar with Rubicon Raw Energy range

The nutritional information for Rubicon mango, passionfruit and lychee flavour drinks show that they are all low in calories, with around 20kcal per 100ml. They also all have a low-fat content, with less than 0.5g per 100ml. Taurine is important to many of the body’s metabolic processes and helps improve cardiovascular health. It’s also thought to have antioxidant properties. This amino acid occurs naturally in meat, fish and dairy products. There isn’t much consensus as to the positive effects of taurine, though some studies suggest it improves athletic performance, as well as mental performance when consumed alongside caffeine. Ginseng, in its fresh form, is a type of root popular in traditional Chinese medicine. It’s widely taken for its antioxidant properties and possible increases in mental performance and energy levels, although many of its health benefits remain unproven.

Rubicon drinks also contain stabilisers and preservatives, which are added to extend the shelf life of the product. Some people may be sensitive to these ingredients and may experience gastrointestinal problems after consuming them. And there is only 4% of Passion Fruit Juice from Concentrate in Rubicon Passionfruit (Sparkling), whereas in Rubicon Passion Fruit (Still) there is 13% of Passion Fruit Juice from Concentrate. The energy market is changing and consumer needs have changed. Energy is no longer the reserve of the traditional young gamers. Innovation has seen the consumer base shift and the category must be exciting and varied to keep a broader range of shoppers engaged.