https://bioplasticsnews.com/wp-content/uploads/2019/12/Jose_Cuervo_First_Family_of_Tequila_Launches.mp4 The Penka straws are a world first and an incredible innovation in beverage technology using upcycled waste as opposed to plants and other raw materials.” This is a significant improvement over ordinary plastic drinking straws, which takes considerably more years in the same landfill conditions.

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Jose Cuervo Tradicional® — the original 100% agave tequila —today launches ‘The Agave Project’: a new initiative continuing the family company’s longstanding commitment to the land and people of Tequilaand Mexico, while harnessing the potential of its lifeblood – the agave plant. The past, present, and future of Jose Cuervo is tied directly to the agave plant – without it, we would not exist,” said Alex Coronado, Master Distiller and Head of Operations at Jose Cuervo. “As the tequila industry worldwide booms, it is our company’s responsibility as the leader to take care of the agave plant and ensure that we are producing tequila sustainably. It takes an average of 6 years to grow an agave plant before it is mature enough to harvest for tequila production, and we have to be committed to finding more ways to use the agave fibers once that process is complete. The debut of our biodegradable, agave-based drinking strawsis a new step in utilizing the full potential of this very special Mexican agricultural product.”REDUCE YOUR CARBON FOOTPRINT - 🌎 Enjoy cool drinks without harming the environment by using BPI approved biodegradable, compostable, and eco-friendly drinking straws. No dyes, no petroleum, no toxins

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Our Sustainable Agave-Based Straws are made from upcycled materials, reducing the need for virgin raw material consumption that paper and wood alternatives require. Disposable straws, especially the plastic ones, have become emblematic of our throwaway culture, contributing to landfills and harming our oceans. But there’s hope on the horizon, a sustainable revolution that embraces alternatives like metal, bamboo, glass, and paper straws. Join us in exploring the world of eco-conscious choices, and discover how Agave Care, your sustainable agave-based company, is leading the way in redefining what it means to be eco-friendly. In summer 2021, on a mission to plant Cuervo’s name within sustainable drinking, we launched the Jose Cuervo Agave Straw, a 100% biodegradable agave straw made with recycled Jose Cuervo agave fiber.

The project’s latest creation is a more sustainable alternative to regular plastic straws, made from upcycled agave fibers: a first-of-its-kind biodegradable, bio-based drinking straw that will decompose up to 200 times faster than regular plastic. As Penka Agent Edwin Reese explains, the unique nature of the Penka straws doesn’t stop with the production, as the neutral fibres give “no strange tastes, you can simply enjoy the flavours of your drink (and feel good about it too)”. The use of agave fiber by-product is a transformative improvement on other plant-based materials as the natural resources needed for growth is very low compared to plant-based materials coming from corn or potato crops. Our Story began with a deep passion for sustainability and the environment. We were inspired to create a brand that offered eco-friendly alternatives to traditional single-use products, such as plastic straws and cutlery, which have a devastating impact on our planet’s ecosystems. Initially, the Penka selection will be confined to the straws, but with stirrers, cutlery and even biodegradable toothbrushes in the range, you can expect to see even more of these sustainable products available for the ultimate sustainable consumer choice.

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Unlike traditional paper products, our agave-based items offer superior strength compared to paper and don't get soggy. Our Agave products can be used for foods and beverages with a range of temperatures.PREMIUM QUALITY - ♻️ Experience the great quality of these straws designed in Mexico (CHOLULA). Durable, High Quality, Earth Friendly The Agave Project is our way of continuing Cuervo’s long-standing commitment to the land and people of Tequila and Mexico. We’re shaping a more sustainable future for the community that has supported us for 10 generations. Discover the revolution in sustainable sipping with Agave Straws from Agave Care. Dive into the unparalleled benefits of these straws and learn how they champion genuine eco-friendliness in a market saturated with subpar alternatives. Working with new partners like BioSolutions Mexico and PENKA marks the beginning of the rapid innovation needed to produce these sustainable items at scale and drive meaningful environmental impact.