Sainsbury’s is the latest big retailer to add the KSI and Logan Paul drinks to its shelves, following the likes of Asda, Aldi and Costco. Social media personalities KSI and Logan Paul have been dominating the sports drinks scene since their launch of Prime Hydration, and they seem to be continuing their acceleration worldwide. In February this year, it was announced that several supermarkets including, ASDA, Aldi, Costco, Sainsbury's and more across the UK would be selling the viral drink to customers. Each PRIME drink comes full of vitamins and is made with 10% coconut water to aid hydration and wellbeing. With both KSI and Logan Paul having their athletic endeavours, they understand the importance of recovery and staying hydrated, which is why each bottle of PRIME includes BCAA for muscle recovery, electrolytes, B vitamins and antioxidants to keep customers fresh and alert. Across the range of PRIME Hydration you’ll find fruity flavours that will suit everybody’s taste. The drink has seen massive popularity due to Paul and KSI promoting it heavily, particularly around celebrity boxing events. They came up for the idea for the company after their own bout in 2019. It also gets a lot of attention on TikTok.

A Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday 21 February: The Orange and Mango flavour was actually filled with that taste, unlike the Lemon and Lime bottle. Although I have only tried two Prime flavours, this KSI bottle is without doubt the best I have tried yet. Sainsbury's have enforced a maximum of three drinks per customer rule to try and ensure that things remain fair and there is a chance for more people to get their hands on the beverage. With a tasty hit of fruity freshness, PRIME Tropical Punch is perfect for fans of exotic fruits and adds a unique take on a classic flavour to any drinks range. Add the bright red bottles to your store and add depth to your selection of these much hyped and fashionable wholesale drinks. Now for the one I have been really looking forward to - Prime Hydration's KSI Orange and Mango flavour. I was going into both drinks with high expectations, but the fact that this is KSI's own flavour, with his name attached, meant that I was looking for an impeccable drink.

The viral 'hydration drink' Prime launched by KSI and Logan Paul explained

I'll begin with a little story if you'll indulge me, to set the scene the year is around 2002 and little Greg is as impressionable as they come. Me and two friends decided to head out on an expedition across a few fields to the next village over in South Yorkshire. Read More Related Articles For those who do not know, Prime is a hydration drink with sweeteners in an effort to "fill the void" to offer good taste as well as function. Many young people have been battling it out among parents to get their hands on the drink. On the launch of the drink a Sainsbury’s spokesperson said: “We know our customers actively seek the latest in product innovation. We are excited to be launching the following Prime Hydration products in store from Tuesday, February 21: KSI confirmed this week that an exclusive KSI Prime bottle will be available for a limited time exclusively here in the UK.

The drink that has grasped millions across the world from the YouTubers has been selling out everywhere while the pair have constantly been in the news across the country due to their popular drink for the last year. We have all seen those videos of mayhem striking in supermarkets as people rush to try and get their hands on the drink that seems like gold dust to everyone.For months now, video sharing platform has seen clips of people selling the drinks going viral, in particular the account 'Wakey Wines', where the owner of a convenience store in Wakefield blew up on TikTok for making videos where he would simply film himself with customers who bought the drink and repeat catchlines that have simply become a trend. The drink could be of great help to your post-workout hydration scheme, as it contains numerous electrolytes as well as BCAAs, which can help you recover. But it should not be consumed daily, due to its artificial sweetening, as it is not an energy drink.