The 1980s saw increased focus on Iron Man as a businessman reflecting the economic changes associated with Reaganomics, and many of his challenges involved threats to his company. [39] Denny O'Neil was put in charge of Iron Man beginning with issue #158. His run explored Tony Stark's psychology, having the character again fall into his alcoholism and suffer at the hands of business rival Obadiah Stane. [32] O'Neil eventually wrote Tony Stark out of the role entirely, having him temporarily retire as Iron Man and replacing him with his ally James Rhodes. [40] The 1987 Armor Wars story arc blends the superhero and businessman aspects of Iron Man more directly when Tony Stark seeks legal recourse for rivals stealing the Iron Man technology. [39] Michelinie and Layton returned to the series with issue #211, and they again began experimenting with different variations on the Iron Man armor. [41] Stark declared to the press that his company would no longer manufacture weapons after watching soldiers die with the weapons built to protect them with his own eyes. Stark went to Arc Reactor powering the Headquarters, and tried to propose this technology as a new field of investigation to Stante, realizing that he already knew about the Miniaturized arc reactor in his chest. Ashford, Sage (July 27, 2019). "10 Coolest Alternate Universe Iron Man Armors". CBR . Retrieved September 4, 2023. To be an international headquarters, the airport matters a ton. A huge part of what all of us do is travel for a living,” he says. “In attracting international corporations, education is a big deal. [As is] being able to have a place where people are confident to educate their children, a place that’s safe, a place that’s affordable, and a place where, increasingly, there’s opportunities for trailing spouses.”

Allan, Scoot (2020-03-02). "The Avengers 10 Best Headquarters, Ranked". Comic Book Resources . Retrieved 2023-01-09. Hogan, Jon (2009). "The Comic Book as Symbolic Environment: The Case of Iron Man". ETC: A Review of General Semantics. 66 (2): 199–214. ISSN 0014-164X. JSTOR 42578930. McGuire, Liam (July 5, 2021). "Stan Lee Admitted He Created Iron Man to be Completely Unlikable". ScreenRant . Retrieved September 4, 2023. Hood, Cooper (July 8, 2019). "Avengers Tower Has Changed In Spider-Man: Far From Home - But For Who?". Screen Rant.Killian continued presenting the potential of Extremis to alter the DNA of any living organism. However, Potts also believed it could easily create weapons such as enhanced soldiers or private armies, therefore declining to allow Stark Industries to join its development. Killian tried insisting that as the new CEO, she didn't have to listen to Stark but Potts refused despite her intrigue at Extremis. She then accompanied him to the exit, where Killian expressed his disappointment over the failed opportunity to cooperate, although he assured Potts that they would meet again, kissing her on the cheek. Hogan told Potts that her car was ready, and she returned to her office to retrieve her belongings. Meanwhile, Hogan took a photograph of the plates of Killian's car to investigate it. [8] Hiring Maria Hill [ ]

Iron Man was one of several Marvel characters that declined in popularity during the 1970s, and the series went for a period of time without a dedicated writer until Bill Mantlo took over in 1977. [28] The following year, David Michelinie and Bob Layton took charge of the series beginning with issue #116. [29] [30] While inking the series, Layton used issues of GQ, Playboy, and electronics catalogues as visual references, [31] and they stayed informed on developments in real world technology so that the Iron Man armor would always be a more advanced version of what existed. [30] Layton was inspired by the vast collection of specialized outfits used by Batman when designing Iron Man's various armors. [32] As part of a shuffling to match artists with the characters they were most suited for, Steve Ditko became the artist for Iron Man. [14] Ditko was responsible for only three issues in late 1963, but in this time he had Iron Man's suit redesigned with the red and gold color scheme that became the character's primary image. [15] Iron Man's recurring nemesis, the Mandarin, first appeared shortly after in Tales of Suspense #50. [16] Crump, Andy (May 2, 2018). "Why Iron Man was the most pivotal movie of the last decade". The Week . Retrieved September 5, 2023.

Potts spoke to Stark, worried about his continuous delays. While on his way to the meeting, Stark found and captured a group of art thieves, calling Potts about one hour after his confrontation against the thieves to inform her of the situation. Potts lectured him about how these actions wouldn't help him to make it to the meeting on time, without knowing that the capture of the thieves saved Gorani Insurance over one hundred million dollars. [5] Natalie Rushman [ ] Good, Owen S. (September 20, 2022). "EA is making an Iron Man video game". Polygon . Retrieved September 3, 2023. Avengers Tower is the main headquarters in the video game Marvel Heroes. Both playable and non-playable heroes, as well as S.H.I.E.L.D. agents can be seen at the tower. White, Brett (March 25, 2015). " "Avengers" Fun Facts Reveal New Scarlet Witch, Hulkbuster Details". Comic Book Resources. Archived from the original on March 27, 2015 . Retrieved March 25, 2015.

When his stories frequently invoked the Cold War during his first years of publication, Iron Man stood for liberal capitalism, fighting against communism in the name of democracy and capitalism. [88] In the early 1970s, Iron Man became more self-doubting, questioning when the use of force is justified against communism, [89] and he responded by becoming a philanthropist. [90] The 1990s saw Iron Man reject broader ideology in favor of individualism, and his allegiance to American democracy was replaced by his own personal values. He remains anti-communist, however, reiterating his support for democracy and refusing to do business in China following the Tiannamen Square Massacre. [91] Iron Man is portrayed as an archetype of how masculinity is seen in the United States, [92] with his success in business and his playboy characterization allowing the character to symbolize a masculine image of the country during the Cold War. [93] This characterization also manifests in negative traits that were prominent in early Iron Man stories, including belligerence, negligence, and misogyny. [94] In Doctor Strange, the Tower is seen in an establishing shot before Stephen Strange's car accident and again during Strange's battle with Kaecilius' Zealots in the Mirror Dimension. Considering the tendency for superpowered threats and allies to reside in New York City, keeping the Avengers Facility close but not too close to Manhattan makes sense. Iron Man most likely moved the Avengers headquarters out of the densely populated Manhattan to protect its citizens but wisely didn’t stray too far. In the real world, Westchester County has some significance to Marvel Comics, as it’s the home of the X-Men superhero team, whose headquarters are in North Salem, only a short commute north of New York City. Tony Stark drove to Los Angeles to meet Pepper Potts at Stark Industries Headquarters, trying to make amends with her for his behavior during his last birthday party, where he got drunk while donning the Iron Man Armor and confronted his friend, James Rhodes. Bambi Arbogast announced Stark's arrival to Pepper Potts who, at the moment, was dealing with the confiscation of the Mark II Armor by Lt. Colonel Rhodes. Potts was very mad at Stark for his actions, as well as leaving her to deal with the responsibilities he was supposed to assume after revealing to the world that he was Iron Man. George Marston of Newsarama included the Avengers Tower in their "Best Superhero Headquarters And Hideouts Of All Time" list. [15] Comic Book Resources ranked the Avengers Tower 1st in their "10 Most Iconic Superhero Hideouts In Marvel Comics" list, [16] and ranked the Stark Tower 6th in their "Avengers 10 Best Headquarters" list. [17] Other versions [ edit ] Marvel Adventures [ edit ]In Captain America: Civil War, the Tower is seen briefly in footage shown by Thaddeus Ross to the Avengers of the Battle of New York. It is also briefly seen in an establishing shot before Stark recruits Peter Parker. In Spider-Man: Far From Home, the Tower, now newly redesigned (with a hole in the middle as a terrace), is seen when Parker swings past it. [26] Italian Town Pays Tribute to Iron Man By Erecting Statue". comicbook.com . Retrieved December 29, 2022. During the Secret Wars storyline, Stark Tower is destroyed by the Children of Tomorrow during the incursion between Earth-616 and Earth-1610. [11] Coinciding with the release of the first Iron Man film, Marvel restarted Iron Man's comic book run with Invincible Iron Man, written by Matt Fraction and drawn by Salvador Larroca. This series ran for sixty issues alongside the character's standalone film appearances, ending shortly before Iron Man 3 was set to be released. [55] The series reverted to the original numbering in 2011, when the overall 500th issue was published as Iron Man #500. [45] Iron Man was then one of several characters whose series was relaunched at issue #1 with the Marvel Now! branding following the 2012 Avengers vs. X-Men event. [56] The 2014 AXIS event led into the Superior Iron Man series, featuring an amoral Iron Man. [57]