Rooh Afza lite is the sugar-free variant of Rooh Afza with fewer calories and a moderate amount of fiber. However, it is also not healthy as it contains sodium benzoate and synthetic food colors. For example, Cochineal red gives a bright red color to drink but has been linked to hyperactivity in children and problems with asthmatics [4]. It is also banned in many countries as a carcinogen. In 1947, most of the family travelled to Pakistan. Only my grandfather, Hakeem Abdul Hameed, and his two sons stayed. Even as his younger brother, Hakim Mohammad Said, went to Pakistan, my grandfather said, ‘I will not be able to leave India because it is my motherland’,” Abdul Majeeb said.

Today, Rooh Afza is Hamdard's star product, accounting for 60% of its India business, Ahmed says. "Nine hundred million glasses of Rooh Afza are consumed every year in India," he says. a b "Rooh Afza, the syrup that sweetens the subcontinent's summers". The National (Abu Dhabi) (newspaper). 27 April 2012 . Retrieved 26 April 2020. It has a long and fascinating history. Why you might wonder? Well, the reason is this beverage was created before India got its freedom. It has been around since 1907, making it more than 113 years old. Hakeem Abdul Majeed came up with the name "Rooh Afza" for a drink he created at a Dawa khana (in Old Delhi).The exact recipe of the concoction has been kept a family secret and has not changed in the past 115 years, the makers claim.

Vegetables: Rooh Afza is not only tasty, but also has many health benefits, because there are many vegetables used in its creation. This includes mint, carrots and spinach. According to the American Heart Association, the daily recommended sugar intake is 36g for men and 24g for women. Consuming just 2 tablespoons of Rooh Afza exceeds 85% of the limit for men and 100% for women.I drank Rooh Afza with sparkling water, and one day, I wondered – what if we created a carbonated version,” he says. And so, Rooh Afza Go, a fizzy drink in a can, was launched in 2019. Qureshi did not expect it to be profitable competing in a carbonated drinks market dominated by global giants at a price point prohibitive to many. “This was something new, something that got affluent consumers curious,” Qureshi explained. He wanted to get a conversation, a viral moment, going. Bringing Rooh Afza into the home was important, and advertisements featuring hand-drawn illustrations of wedding invitations and musicians encouraged families to welcome their guests with glasses of Rooh Afza to deepen “friendship and feelings of attachment”. In another, a woman cooking in her overheated kitchen pauses to mop her brow while bold advertising copy advised her to refresh herself with a glass of Rooh Afza. A woman cooking in a hot kitchen is advised to cool off with Rooh Afza in the advertisement on the left, while the one on the right advertises a competing drink, Shezan’s Samarqand. Both ran in Pakistan’s Akhbar-e-Khawateen in 1979 [Al Jazeera] Old Delhi is also known for a special, popular Rooh Afza preparation called Sharbat-e-Mohabbat, or the drink of love. It's a pink beverage made with Rooh Afza mixed in milk and watermelon juice, served with ice. But after preparing the drink all day, at least one vendor admits he doesn't really care for Rooh Afza. And he's not alone.