The supermarket chain has also cut the price across a range of products to help with the cost for those celebrating.

from being rice brand, has evolved to a major importer of world flavours.Our other popular house-brands includes Apna, Jamaica’s Pride, Thai Dragon and Island Sun. Commenting on the listing in Asda, Osama says, “it’s a great chance to reach a wider group of Muslims and I believe it will help us offer top-quality dates at affordable prices.” Drain water, cover and leave to stand for 3 minutes, then lightly fork through the grains and serve. Asda has announced it is celebrating its "biggest Ramadan yet" with 150 new product lines and have created dedicated aisles for Ramadan this year. The holy month of Ramadan is a time of spiritual cleansing, family bonding and charity, as well as a time of reflection and rejuvenation for Muslims around the world.

Paul says, “this is the first year we have launched our products in Asda. By working with Asda, we are able to reach out to a wider audience, especially through its extensive Ramadan aisle.” The discounted price will be offered until April 25 for the majority however some will finish a little earlier and some do not have an end date. It also has around 20 special offers, with Clubcard prices offering big discounts on the regular cost.

Tesco has special displays in its larger stores bringing together a lot of foods typically eaten at Ramadan.

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Speaking about the listing in Asda, Farzana continues, “Having our toys in 150 stores across the UK means that our talking dolls can reach even more households. Asda customers now have the opportunity to discover our unique toys whilst doing their weekly shopping – how convenient is that!”