Doublemint is a variety of chewing gum made by the Wrigley Company; according to early advertisements, it is "double strength" peppermint flavored. It was launched in the United States in 1914, [1] and has had variable market share since then. [ citation needed] The Doublemint Twins history [ edit ] 1914 newspaper ad for the new Doublemint. Elejalde-Ruiz, Alexia (January 31, 2019). "With zany Super Bowl stunts and innovative M&Ms, Mars Wrigley tries to stand out in a crowded candy aisle". Chicago Tribune . Retrieved February 3, 2019. Wrigley's Pulls Chris Brown Doublemint Ad". Access Hollywood. NBC Universal, Inc. February 9, 2009 . Retrieved February 2, 2011.

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Baldwin County, AL Genealogy Trails: Marie Louise Maier". genealogytrails.com . Retrieved 2023-03-22. Need a distraction or fun activity?: Silverhill's 'Where's the Mayor?' fun, educational way to pass time". Gulf Coast Media . Retrieved 2023-03-22. Martin Radvan became the president of the Wrigley Company after Petrovich. He is responsible for the company's worldwide strategy, operations, and business performance. [18] 2017 to present: Andrew Clarke [ edit ] Subsidiaries [ edit ] Artificial colors, which may trigger food allergies and are also possibly carcinogenic based on animal studies.

Wrigley's is wholly owned by Mars, Incorporated, and, along with Mars chocolate bars and other candy products, makes up Mars Wrigley Confectionery. [2] It is the largest manufacturer and marketer of chewing gum in the world. [3] [4] [5] In 2004, the European Union Court of Justice ultimately denied Wrigley's request for trademark status on the name "Doublemint"; the Court found that the mark DOUBLEMINT was descriptive of the product and in violation of trademark law. [9] Known ingredients [ edit ] Alpine Gum was a gum made by Wrigley's, and was only sold in Canada. It is an alternative to cough syrup. It cools the throat and relieves sore throat pain. Alpine was discontinued in 2005. [ citation needed] Alert Gum [ edit ] The company was founded on April 1, 1891, in Chicago, Illinois by William Wrigley Jr. Wrigley's gum was traditionally made out of chicle, sourced largely from Central America. In 1952, in response to Decree 900, land reforms attempting to end feudal working conditions for peasant farmers in Guatemala, Wrigley's discontinued purchasing chicle from that country. In the 1960s, Wrigley's changed the composition of its chewing gum from using chicle to synthetic rubber, which was cheaper to manufacture. [ citation needed] Recently, Mars Wrigley opened their factory doors to members of the media as a way of showing a bit more of the culture that has kept them in the Philippines since 1963. Photo courtesy of MARS WRIGLEY PHILIPPINES

After William Wrigley Jr. died, his son Philip K. Wrigley (1894–1977) assumed his father's position as CEO of the Wrigley Company. Wrigley is most well known for his unusual move to support US troops and protect the reputation of the Wrigley brand during World War II, in which he dedicated the entire output of Wrigley's Spearmint, Doublemint, and Juicy Fruit to the US Armed Forces. Wrigley launched the "Remember this Wrapper" ad campaign to keep the Wrigley brands on the minds of the customers during times of wartime rationing. [9] Wrigley's P.K. brand was named after P.K. Wrigley. [15] 1961–1999: William Wrigley III [ edit ] The Wrigley Building on Michigan Avenue, one of Chicago's best-known landmarks on the Magnificent Mile, was originally the company's global headquarters until 2011, when it was sold to an investor group that included Zeller Realty Group as well as Groupon co-founders Eric Lefkofsky and Brad Keywell. [13] The company has been headquartered in the GIC since 2012. In 2013, Wrigley temporarily halted production and sales of its new Alert energy gum after the US Food and Drug Administration said it would investigate the safety of added caffeine in food products. [23] See also [ edit ] More recent research into the effects of CPP-ACP in chewing gum indicate the agent might not only remineralise teeth, but may also reduce the level of harmful bacteria in the mouth. A study published earlier this year found a statistically significant reduction in salivary Streptococcus mutans – a bacterium associated with dental caries – in subjects who chewed CPP-ACP gum daily for three weeks.Warner, Melanie. "Kraft Foods Will Sell Altoids and Life Savers to Wrigley", The New York Times, November 16, 2004. accessed September 26, 2012. Corporate leadership [ edit ] 1891–1932: William Wrigley Jr. [ edit ] Advertisement for three flavors of Wrigley’s chewing gum (1920) As a play on the word "double" in the name, one of the most notable aspects of this brand is the advertising campaign featuring identical twins wearing matching outfits. Beginning in 1939 with stylized illustrations of twins, advertisements continued with print ads and later television commercials, featuring actual twins as spokespersons. Jargon, Julie (February 11, 2013). "An Orange Crème Pop Gum? Folks Just Aren't Chewing It". The Wall Street Journal . Retrieved January 6, 2017. This is the gum factory’s second home in the Philippines. When the Wrigley company came to the Philippines in the ‘60s, they operated out of a Pasig City factory until the turn of the millennium. They moved to the bigger plant in Antipolo City, Rizal in 1999, where they now also produce Cool Air gum, which has a strong menthol and eucalyptus flavor. Mars Incorporated acquired Wrigley and subsequently the Antipolo factory in 2017, making the two chewing gum brands a subsidiary of the global candy giant.

Gender parity is also a big part of the company’s employee initiatives. The current leadership in the organization has a 50:50 male to female ratio. In the supervisory level, men favor by 56 to women’s 44. And on the shop floor, men lead by 82 to women’s eight, which the company is focused on improving. The focus on this data, however, says little about the company’s inclusivity policies regarding LGBTQIA+ associates.

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Stempel, Jonathan; Ganesan, Gayathree (October 6, 2016). "Mars Inc buying out Buffett stake in Wrigley". Reuters.com . Retrieved January 6, 2017. A clinical trial in 2008 found those using gum containing CPP-ACP had a smaller number of tooth surfaces in which caries lesions had developed over the two years of the study. This group also had a greater number of lesions that had regressed, or remineralised. The actual flavorings used in Doublemint gum are a trade secret, but the company does say that the main flavor ingredient is peppermint. Although it is not a sugarless gum, in 2003 Wrigley's replaced some of the sugar with artificial sweeteners aspartame and acesulfame potassium. [ citation needed] Listed Karnitschnig, Matthew; Berman, Dennis K. (April 27, 2008). "Mars, Buffett Team Up in Wrigley Bid". Wall Street Journal . Retrieved April 27, 2008. Sugar, gum base, dextrose, corn syrup, natural and artificial flavors; less than 2% of glycerol, aspartame, gum arabic, soy lecithin, acesulfame K, color ( titanium dioxide, blue 1 lake, beta-carotene), BHT [10] Chris Brown [ edit ]

Wm. Wrigley Jr. Company". International Directory of Company Histories. Thomson Gale; republished online at Encyclopedia.com. 2006 . Retrieved January 6, 2017. New Doublemint Twins were heard on the radio at WBBM-AM. Jane and Joan Boyd were regular performers as the Doublemint Twins on "The Music Wagon," a program on WBBM from 1957 until 1963. This program was hosted by Mal Bellairs whose notes indicate the understanding that the Boyds were the first Doublemint Twins.At Mars, employees are called associates, in recognition of their equitable contributions to the brands’ enduring appeal. Photo courtesy of MARS WRIGLEY PHILIPPINES The Wm. Wrigley Jr. Company, known as the Wrigley Company, is an American multinational candy and chewing gum company, based in the Global Innovation Center (GIC) in Goose Island, Chicago, Illinois. [1]