If topicals weren't enough, the brand is also keeping its consumers engaged with some antic posts, contests, and content. The brand proposition being serving chatpata humour and fun-filled advertising, Devgn has been more or less successful in adorning the much-needed fun avatar. Can this medicine be continued while taking supplements like multivitamin tablets, Omega 3 fatty acids etc?

Four decades after its launch, 31 million Hajmola pills are still sold across the country every day. Banerjee, a top down, national reckoning that took place with the role that science would play in nation building. Sodium benzoate is a commonly used food preservative that is listed as one of the ‘generally regarded as safe’ (GRAS) compounds by the United States FDA provided it is added at a concentration of up to 0.As a result, the brand has observed 50% growth in just a span of the last six months, making it a top contender to take over FMCG brands in the health drinks market. Recommended to be consumed post heavy meals, Dabur Hajmola is a mix of traditional Indian herbs and spices that are known to naturally stimulate the digestive power. We can choose from Orange Josh, Mango Delite, Candyman Duochoo, Candyman Toffichoo, Pineapple Punch, and Candyman Cereme Lacto.

Social media users have had a field day on an Indian food influencer’s viral Instagram recipe for a mocktail using Hajmola candy – a tangy, digestive tablet that is widely popular in the country. Dabur was right at the front of this shift, bottling up little concoctions and selling them across the nation. Good Digestive System: Zandu Aadhman Har Churna is not like digestive tablets; it contains substances such as Ajamoda (Ajwain), Hing, Svetajirak (Jeera), and Krishnajeerak (Kalajeera), which aid to relieve stomach distension and pain while also promoting digestion. She's also the creator of Thought Jungle, a digital show that wants to nudge us towards being more curious about the world around us. After trying the Hajmola tablets, some of them kept contemplating what exactly it is, while a few took candy out of their mouths for its overwhelming amount of spices.With youth forming the major part of India’s population, Hajmola moved away from it’s ayurvedic positioning to a soft and mild digestive product with a light, naughty and younger appeal.

The resounding success of such marketing meant that in just five years, Hajmolas sales went up from one crore in 1984 to nine crore in 1990. Mix 1/2 tsp of carrom seeds (ajwain), Cumin seeds (Jeera), and peppercorn and dust with 1/2 tsp rock salt. Its unique red wrapping makes Parle’s Kismi a unique candy and one of the most cherished brands in the country. Satisfy your candy cravings with GODESi’s Imli POP, handmade with all-natural ingredients straight from rural kitchens. Nicko Demu recently uploaded a video recipe for a “Hajmola mocktail” for which he crushed about 10-15 digestive tablets and mixed them with ingredients such as mint, sugar, ice and soda.In Hajmola’s new avatar, one ad, in particular struck gold: young children in a dormitory at night, playing with a hajmola bottle till a teacher comes along, to scold them for not sleeping. We cannot corroborate this claim, but we sure can tell you more about the taste, packaging, and whether or not it still makes our taste buds go POP.