Complicated subsystem team – organized around specific subsystems that require deep specialty skills and expertise. It is common for product managers throughout the organization to work together in developing a final solution that is composed of several integrated solutions (Figure 4). Figure 4. Teams of Product Managers working together to create a solution Agile Product Delivery is one of the seven core competencies of SAFe, which is essential to achieving Business Agility. The Measure and Grow article provides a self-assessment for each competency, including APD, to evaluate a team’s proficiency and identify improvement opportunities. Why Agile Product Delivery? Establish equitable value exchange models– Following SAFe principle #1 – Take an economic view, Product Management identifies the specific value desired by customers from a solution in addition to the value the enterprise requires in return. An equitable exchange of value between the enterprise and its customers ensures solutions provide mutual, sustainable benefits.

Design Thinking is integral to customer centricity. It’s an iterative development process that ensures solutions are desired by customers and users while also ensuring the solution is feasible, economically viable, and sustainable throughout its lifecycle. Business Owners are key stakeholders of the ART and have ultimate responsibility for the business outcomes of the train. Each ART builds and maintains (or shares) a CDP with the assets and technologies needed to deliver solutions as independently as possible. The first three aspects of the pipeline, Continuous Exploration, Continuous Integration, and Continuous Deployment, support the delivery of new functionality, as illustrated in Figure 5. Figure 5. The Continuous Delivery Pipeline Product Management’s responsibilities in SAFe fall into five main areas, as shown in Figure 2. Figure 2. Product Management areas of responsibility After exploration, the organization has the inputs to begin designing a solution, which often involves the following activities:Product Management engages directly with customers throughout the product life cycle. This ensures that the customer’s needs are built into product strategy from the start and remain reflected in released solutions as the customer’s needs change over time. The role scales with the complexity of the Solution. For some solutions, the Product Management function may be carried out by a single Product Manager. For others, a team of Product Managers may be required. Details Each of these areas of responsibility is described in the sections below. Connecting with the Customer

The train has a known velocity – Each ART can reliably estimate how much cargo (new features) can be delivered in a PI. Continuous Deployment is the process that takes validated features and deploys them into the production environment, where they’re tested and ready for release. In Lean UX, the designer’s role evolves more toward design facilitation— and taking on a new set of responsibilities. Besides Lean Startup, Lean UX has two other foundations: Design thinking and Agile development. Design thinking helps widen the scope of user experience work beyond mere interfaces and artifacts. It looks at the whole system and applies design tools to broader customer problems, relying heavily on collaboration, iterative approaches, and empathy as its core to problem-solving [2]. Develop on Cadence, Release on Demand Know the customer – Value is determined by the customer; therefore, the PO is keenly aware of the needs of the people to whom their products are delivered. Customers may be internal or external to the enterprise and may have direct or indirect relationships with the PO. Whether they consume products, services, systems, APIs, platforms, or other solutions, customers’ wants, needs, and preferences are continually explored by the PO. In conclusion, the Product Owner plays a pivotal role in the Agile team by ensuring that the team delivers maximum value while maintaining alignment with customer and stakeholder needs. Through collaboration, communication, and continuous improvement, the PO helps the team navigate the complexities of product development in an ever-evolving market. By embracing their responsibilities and fostering a customer-centric mindset, the PO enables the team to create valuable, effective, and sustainable solutions. As the bridge between customers, stakeholders, and the Agile team, the Product Owner remains a crucial driver of success in SAFe.Create and communicate a compelling vision– Product Management continuously refines and communicates the product vision to the ART. During each PI Planning session, Product Management presents the vision, highlighting prioritized features and relevant Milestones. When appropriate, Product Management works with Solution Management during Pre-PI Planning to communicate the product vision to Solution Train stakeholders and calibrate it with the solution vision. Manage flexible roadmaps – Product strategy and vision get codified in roadmaps that guide implementation. As Product Management adjusts product strategy and vision in response to changing business objectives and customer needs over the product life cycle, the roadmaps they influence are also adjusted. As well as organizing the ARTs around development value streams, the Agile teams on these ARTs also need to be organized around value. Otherwise the potential benefits of creating ARTs that can deliver a continuous flow of value will be lost, as the teams struggle to manage the various dependencies and interconnections between them. Each branch in the diagram represents a set of relationships that Product Management leverages to guide solutions effectively through the product life cycle. The nature of these relationships is described below. Understand market forces – Market rhythms, market events, sudden opportunities, competitive threats, and changing regulations significantly influence product strategy. POs regularly engage with Product Management to analyze market research and understand the business drivers that trigger Feature requests.

A new system increment every two weeks – Each train delivers a new system increment every two weeks. The System Demo provides a mechanism for evaluating the working system, which is an integrated increment from all the teams. The third part then follows this with a deeper investigation of how product ownership relates to product management and business analyst roles. Product Management requires a deep understanding of the customer. Customers determine the value of every solution and, thus, are an integral part of the Lean-Agile development process. Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility. Every product owner faces a complex and unique set of challenges within their team. This provides each individual the opportunity to fill the role with different ambitions, skills, and insights. Your product ownership journey can take a variety of paths, and The Art of Agile Product Ownership is here to be your guide.Author Allan Kelly, who delivers Agile training courses to major companies, pulls from his experience to help you discover what it takes to be a successful product owner. You will learn how you need to define your role within a team and how you can best incorporate ownership with strategy. With the Agile method, time is the key factor, and after using the lessons from this book you will confidently be able to synthesize features, functionality, and scope against delivery. You will find out how other team members such as the UX designer and business analyst can support and enhance your role as product owner, and how every type of company structure can adapt for optimal agility.

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