I couldn't care less if juvenile teenagers or people in their early 20s dislike Aramis. I love it, and I will wear the hell out of it. And I'm not even 40 yet. Yes, I wear Aramis Classic to express my personal taste in fragrances, but also as an act of defiance to the shallow and superficial age we currently live in. Me wearing Aramis is like giving the current trends and fashions of the fragrance industry a metaphorical "middle finger". I just find pathetic when I hear people talking about clone houses when it's about a middle eastern house (who probably hire the initial perfumers to make their so called 'clones'), while just 'variations' when it's about an american one. I have nothing against copies, especially when it's an improvement, like Tuscany vs ApH. But unfortunately, Aramis is definitely not vs Cabochard. I wasn't referring to Eddie Bulliqi. I've already stated that I'm perfectly fine with people expressing their opinions - and that includes Mr Bulliqi himself. It's perfectly fine not liking or even hating Aramis. That's ok. Read my comments and you'll see that I'm not denying anyone their right to an opinion. I think it's irrelevant that Aramis feels far away from current commercial trends, which BTW is totally a Captain Obvious observation. Of course it does. It came out in the mid-60s. No, I'm not accusing "people's opinions" of being "interference". I'm referring only to one single individual in here - namely you. I'm not throwing shots at people - you are, since you call my personal preference "disrespectful". You think that having a critical opinion on fragrances, and a personal preference are "offensive" and "disrespectful".

feels further than can be from the current commercial trends of dessert gourmand, floral ambers, sweet oceanics, and fruity fougères." It's not a "coincidence" that fragrance houses such as Creed, Tom Ford, Houbigant, Acqua di Parma, Roja Parfums (Roja Dove) and Rogue Perfumery (Manuel Cross) are inspired by old school perfumery. Why has there been a recent surge for the past 10 years in modern perfumery to draw inspiration from the past and make modern men's fragrances with a "retro vibe" to them, if old school men's perfumery is so "outdated"?Now regarding relevancy. Sure, it is old school chypre. And those are not modern, probably because a lot of restrictions make them hard to make like they used to so it's all about gourmands and woody florals. But let me tell you something, if this would be some niche brand you could slap 250€ price tag on this one, just make a bit nicer presentation. Everyone would be raving about it like with some Roja perfumes. But because it is Aramis and it's rather cheap it is somehow not cool? You tripping. In todays market this is really original and stands out from the crowd. That to me right there is just incredibly silly. WHO THE HELL CARES? I certainly wear what I like because it is I that likes it. My nose, my brain, my feels. I do respect others' noses and do not wear in public what I'd consider offensive, but what do I care or should we care about trends? The statement that Aramis is "dated" is not an objective fact per se. It's an opinion, which in all fairness Eddie Bulliqi is entitled to, and having an opinion is everyone's prerogative.

The author tries to impose his opinion that the scent is dead in the water and is irredeemable. Just because something is not your style doesn't make it any less significant. A bigger point is that art throughout history involves patterns of influence that result in whole 'schools' of style (as in painting: 'The New York School' of the mid-20th century, 'The Schoo of Venice' in the Renaissance and the booming trade in floral still-life painting that characterized the Dutch 'Golden Age' of the 17th century.) Each stylistic movement generated major and minor works and artists, but profit, I would argue, was only part of the equation...the contagiousness of inspiration, innovation, novelty, and, yes, profitability/popularity, as well as patterns of so-called zeitgeist left their mark as well. JTD's sadly vanished blog Scenthurdle (RIP), for instance, featured several posts in which the rise of 70's aromatics such as Paco Rabanne and Azzaro Pour Homme were persuasively connected to the dilemma men confronted in the closing decades as traditional gender roles began to be questioned en masse. The forcefulness of these conceptually 'masculine' compositions (and the tenor of their advertising campaigns) spoke to men who were navigating the arena of 'traditional', cis-gendered masculinity with increasing uncertainty. These motifs in turn would be toyed with ironically by gay men in the 1980's as they helped to turn provocative 'masculine powerhouses' such as Antaeus and Kouros into cult fragrances. Aramis is a window into the past, and it's exactly why I love it. To me it certainly smells from the past, but it doesn't smell dated like other fragrances that came out after it. Surely reminds me of my childhood sometimes, but I've also created recent memories with it. Andy the Frenchy. If we are going to start critiquing noses for developing an idea over multiple compositions, does this mean that Jean-Claude Ellena and Edmond Roudnitska should be accused of blatant monetization as well? I think that this perspective is somewhat cynical. Artists in any genre one can think of play out ideas (especially innovative ideas) through repetition and variation, and have throughout history. Haven't trends caused the death of some of our most treasured fragrances because they no longer fit into the company's direction? I thank my God that Cool Water and Joop Homme are still in production and for the most part resemble the original formulations even if some nuances got lost in the reformulations.I think the unfortunate error in Mr Bulliqis thinking, is that fragrance lovers are juvenile "mindless sheep" in their teens and early 20s looking for the trendiest massive commercial successes. Trust me, people can and indeed do their own thinking, despite trends and fashions. The commercial explosion of dessert gourmands, and fresh aquatic shower gel smelling fragrances is only a fad - a temporary thing. Trends and fashions are cyclical. They come and they go and return again. You even quoted me. I didn't use the word "garbage". You did. You have interpreted my sentiments as saying modern perfumery is "garbage". I never stated such a thing. You brought up the subject of music - not me. So, condemn and criticize only yourself for bringing up the subject. The iconic brand Aramis was a pioneer in developing men's grooming products, notably Aramis men's aftershave. The brand was launched through Estée Lauder, another icon in the world of cosmetics, and Aramis has continued to be a distinctive and popular aftershave worn by men around the world. The first Aramis men's aftershave

Objective facts are things we can observe, measure, quantify, or analyze. Subjective feelings are our judgments and conclusions regarding the facts, namely how we personally "feel" about the facts. It's not a fact that summer is "better" or "worse" than winter or vice versa, or that male or female is "better" or that "up" and "down", "short" and "tall", "hot" or "cold" are better. These are just sentiments and subjective feelings - and that's perfectly fine. And how does Mr Bulliqi know for a fact that the current trend in the fragrance industry won't be dated in say 20-50 years time? My personal take on this article is this: We need to make a distinct separation between objective facts and subjective feelings. They are not the same. Some people think they are the same, but they aren't. What's truly dated and tiresome is the endless tirade of people referring to concepts as "dated". Maybe that's the most "dated" thing in existence today.

What have Nicolai New York Intense (launched in 2014 - a modern fragrance with a retro vibe), Dior Eau Sauvage (from 1966) and Chanel Pour Monsieur edt (from 1955) in common? They are all considered masterpieces by none other than Luca Turin himself. And these are old school fragrances. It's interesting how a scent profile can be deemed to be "dated" when many of these olfactory impressions are natural occurences in mother nature that have existed for millions of years, while modern perfumery only started in the 20th century, and the current trend of dessert gourmands and fresh aquatic shower gel smelling fragrances has only existed in men's perfumery for the past 20-30 years.