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WWE Annual 2022

WWE Annual 2022

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WWE announced a multi-year extension of its partnership with MultiChoice to expand the distribution of the Company’s content in Sub-Saharan Africa WarGames Match: Cody Rhodes, Jey Uso, Sami Zayn, Randy Orton & Seth 'Freakin' Rollins vs. The Judgment Day (Damian Priest, Dominik Mysterio, Finn Bálor and JD McDonagh) and Drew McIntyre WWE announced a multi-year extension with USA Network for NXT, which moved the airing of its two- hour, live show to Tuesday nights (effective April 13)

Other revenue within the Media segment reflects revenue from the distribution of other WWE content, including, but not limited to, certain live in-ring programming content in international markets, scripted, reality and other programming, as well as theatrical and direct-to-home video releases.

Full Year 2015 Highlights

Through the first six months of the year, digital engagement metrics continued to grow with video views up 18% to 9.1 billion and social media followers increasing 19% to 800 million Through the first nine months of 2016, digital engagement continued to grow with video views up 71% to Management believes WWE is well positioned to capitalize on significant future opportunities. In 2022, key initiatives that could have meaningful implications for long-term growth include the licensing of WWE Network in international markets, monetization of new original series, the licensing of Raw second window rights, further progress with sponsorship sales, and the continued execution of WWE’s stadium strategy for premium live events.

WWE generated 790 million social media fan engagements in 2015 2; Sprinklr’s Social Business Index ranked WWE as the 6th most social brand worldwide, alongside Disney, Time Warner and Google Live event touring still has a place in WWE, but given that COVID-19 still being prominent, it’s hard to envision WWE running 310 events this year again or even next year for that matter. Forbes named WrestleManiaas one of the world’s top 10 most valuable sports event brands for the fourth year in a row, alongside the Super Bowl, Olympics, FIFA World Cup and NCAA Men’s Final Four In 2022, key initiatives that have meaningful implications for WWE’s long-term growth include the licensing of WWE Network in international markets, monetization of new original series, the licensing of Raw second window rights, further progress with sponsorship sales, and the continued execution of WWE’s stadium strategy for premium live events. Created the Next in Line program to recruit the next generation of WWE Superstars, which was initiated with 16 collegiate athletes, including Olympic gold medalist Gable Steveson

Through the first nine months of 2019, digital video views increased 12% on a year-over-year basis to 25.6 billion and hours consumed increased 14% to 957 million hours across digital and social platforms 4 WWE announced the creation of NXT Europe, which is planned to launch in 2023, to expand the NXT brand internationally Clash at the Castle, the first major WWE stadium event in the UK in over 30 years, was held at Principality Stadium in Cardiff, Wales. Clash at the Castle was the most viewed international event in WWE’s history

We are absolutely exploring the Metaverse as an opportunity for WWE, especially as the theory unfolds that that's really where more and more people are going to go to connect and socialize. WWE is a community-based business and is all about our fans coming together and sharing this experience. We think there are huge opportunities to expand upon that in the Metaverse itself. In terms of our approach, we're doing our due diligence. We're meeting with various partners and learning as much as we can. We don't want to be hasty in this space. That being said, we certainly don't want to be behind, we always like to be slightly ahead of the curve. It is something we are actively involved in and investigating and looking into," Stephanie said. Demonstrated strength in consumer products with the #1 selling action figure property in the U.S. ahead of Star Wars and Marvel Avengers 4

Fourth-Quarter 2015 Highlights

The Company completed a content distribution deal in Germany (ProSieben) to grow WWE’s international Announced a multi-year expansion of the Company’s original programming partnership with A&E that includes more than 130 new hours of premium WWE-themed series and specials Lagardère Sports, a best-in-class sports marketing agency, was selected to further develop the Company’s global sponsorship business Digital engagement continued to grow with video views up 56% to more than 15.1 billion and social media engagements up 45% to 1.1 billion from the prior year 4 With the advent of the Metaverse, WWE is looking at that as yet another opportunity to expand its reach as more people learn about the concept. Stephanie McMahon alluded to its potential and how WWE can take advantage of it during the earnings call.

Through the first nine months of 2018, digital engagement increased with video views up 61% to 22.9 billion and hours consumed up 81% to 842 million across digital and social media platforms 2 In July, WWE launched a new, enhanced digital platform for e-commerce and licensed merchandise in connection with its long-term partnership with Fanatics

Fourth Quarter 2020 Highlights

WWE (NYSE: WWE) today announced financial results for its fourth quarter and year ended December 31, 2021.



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