Michael, Siegel; William, DeJong; S., Naimi, Timothy; K., Fortunato, Erin; B., Albers, Alison; Timothy, Heeren; L., Rosenbloom, David; Craig, Ross; Joshua, Ostroff (1 July 2013). "Brand‐Specific Consumption of Alcohol Among Underage Youth in the United States". Alcoholism: Clinical and Experimental Research. 37 (7): 1195–1203. doi: 10.1111/acer.12084. ISSN 1530-0277. PMC 3655157. PMID 23398328. {{ cite journal}}: CS1 maint: multiple names: authors list ( link) At first, when I was wandering around in the duty-free shop, I was a bit sceptical of Smirnoff White vodka. I had tried Smirnoff Red Label #21 before and thought it was okay but not great. So why would this stuff be any better? Smirnoff, ranked 4th in IWSR’s Real 100 Spirits list, is launching a ‘pioneering’ new vodka variant – Smirnoff White – a super-premium vodka with an ABV of 41.3% that will soon be available exclusively to travellers. Smirnov ( Russian: Смирновъ) can be seen as the Russian version of Smirnoff vodka. It is made by the Smirnov Trading House, a company that is part of a joint venture by Russia's Alfa Group and Diageo set up in February 2006. [18] The full title of the Smirnov Trading House is The Trading House of the Heirs of P.A. Smirnov.

Diageo launches new super-premium Smirnoff White - Trbusiness Diageo launches new super-premium Smirnoff White - Trbusiness

The vodka is unaged, made using a traditional filtration method developed by P. A. Smirnov. Recipe No. 21 was created by Smirnov's son Vladimir after escaping Russia during the October Revolution.

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Having been born in Russia, Smirnoff has reigned supreme in the US for decades. Now it must face the challenges the future poses. Have you noticed the weird alcohol content of 41,3% in this? I don’t know what’s up with that, but the taste was astonishingly smooth. Smirnoff White vodka went down very gently, and it had an almost sweet note to it. The aftertaste was good, too. It just didn’t seem to be just as aromatic as I would have liked it to be. There was something cool about it. And by cool I mean cold. Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine; however, despite its Russian origin, the brand is owned by British company Diageo and for the US market is manufactured in Illinois. [2] Smirnoff numbers [ edit ] Smirnoff's number and other information is shown at the bottom of the label. Depicted here is No. 63 — Smirnoff Twisted V Green Apple. The Smirnoff company had the naming rights to the Smirnoff Music Centre, a concert amphitheater in Dallas, Texas, from 2000-08. [8] It also sponsored the Smirnoff Underbelly, a major venue at the Edinburgh Fringe. For most people, when choosing vodka, what it is made from and where is not as high a consideration as ‘does it make delicious drinks, and are all my friends going to enjoy it?’,” he says, adding that Smirnoff’s Russian heritage is also “not very important”. This was alluded to in Smirnoff’s memorable pop at US president Donald Trump last year when posters appeared with the words: “Made in America. But we’d be happy to talk about our ties to Russia under oath.”

Smirnoff Ice Original | Malt Beverages | Smirnoff Smirnoff Ice Original | Malt Beverages | Smirnoff

During the 1990s, one of Pyotr Smirnov's descendants started producing Smirnov (Смирновъ) vodka in Russia, claiming to be "The Only Real Smirnov." [6] After a number of lawsuits, Smirnoff successfully reclaimed its trademark, while in 2006 Diageo concluded a joint venture deal with the Smirnov company. [7] I paid around 20€/700ml, so the price was pretty good, especially for something you would get at an airport. Another thing that I liked was the bottle design. It felt like a welcome break from all the frosted glass bottles that you would get in the luxury vodka market. Grey Goose, Snow Queen, and Belvedere come to mind. Asimov, Eric (26 January 2005). "A Humble Old Label Ices Its Rivals". The New York Times . Retrieved 7 April 2010.

The striking, crisp white bottle of Smirnoff White reflects the crystalline formations found in the purest arctic ice and highlights the quality credentials which are the hallmarks of this new vodka,” says Diageo. Diageo unveiled the new product at the recent IAADFS Duty Free Show of the Americas, where it told travel retail journalists that the introduction of Smirnoff White will be its largest vodka launch in travel retail to date, in line with the Diageo Global Travel team’s wider premiumisation strategy. A global rollout of Smirnoff White in the channel will be supported by numerous high-impact activations. By the mid-­1970s, Smirnoff had become America’s top­-selling spirit, only to be eclipsed by Bacardi for the next 30 years. Beyond lay the rest of the world, and “one of the reasons why Smirnoff has been so successful”, says Atkinson, “is that we have invested in local production in all the key markets. That has enabled us to live up to that original brand DNA of being for everybody because it means we can get to a price point that makes us a mass-market proposition.” The brand is produced in 16 countries, including the Philippines, India, Latvia and Kenya to the original 1864 recipe, according to Atkinson, though he admits the grain from which the spirit is distilled does vary. In 2016, Smirnoff introduced two new Smirnoff Ice flavors: Electric Mandarin and Electric Berry. Also in 2016, Smirnoff introduced the new Spiked line, available in Original, Screwdriver, and Hurricane Punch, as well as their Sourced line of fruit juice vodka, available in Ruby Red Grapefruit, Pineapple and Cranberry Apple. In 2004, Smirnoff trialled a new blend of vodka in the UK and Canada called Smirnoff Penka. Marketing and distribution were handled by The Reserve Brands of Diageo plc. As of 2007 [update] Penka is no longer available in the UK. [10]

Smirnoff: a brand history - The Spirits Business Smirnoff: a brand history - The Spirits Business

Pyotr Arsenyevitch Smirnov (9 January 1831 – 29 November 1898) founded his vodka distillery in Moscow under the trade name PA Smirnov in 1864, pioneered charcoal filtration in the 1870s, and by 1886 had captured two-thirds of the market in Moscow by virtue of the first use of newspaper advertising while suppressing clerical calls for temperance by generously contributing to the clergy. Russian royalty reportedly regarded Smirnov as a favorite. When Pyotr died, his third son Vladimir succeeded him. The company flourished and produced more than four million cases of vodka per year. In 2020, Diageo introduced sugar-free Smirnoff Ice, with 4.5% ABV. [15] Smirnoff was mistakenly targeted for boycotts during the Russian invasion of Ukraine. Smirnoff is owned by the British company Diageo and is manufactured in Illinois. In a 2005 New York Times blind tasting of 21 vodkas, Smirnoff won as the "hands-down favorite". [11] SMIRNOFF®, the world's leading premium vodka [ 1 ], today announced a pioneering new super-premium vodka - SMIRNOFF WHITE™ - available exclusively for travellers.Ryan, Bill (19 February 1995). "Smirnoff White Whiskey -- No Smell, No Taste". The New York Times . Retrieved 8 May 2013. Most Smirnoff products have an identifying number that is displayed on the label. Some of these numbers are: Matthieu Comard, Vice President Diageo Global Travel and Middle East (GTME), Western, said: “Global travellers deserve unique and bespoke options to augment their journeys and define them as travellers. Smirnoff White does just that. Building on the innovative principles of Vladimir Smirnoff, it sets a new benchmark in the quality standard of super-premium vodka and will create a new centre of gravity for Smirnoff in travel retail. The launch of Smirnoff White will raise the bar in the white spirits category in terms of the product, its presentation and the scale and quality of activation.”