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The lead single, " Easy on Me", was released on 15 October 2021. [77] The accompanying music video was directed by Canadian filmmaker Xavier Dolan in Sutton, a town in southwestern Quebec. [78] Its music video was considered to be a sequel to the music video for 25 's lead single, " Hello". [79] Upon release, it broke multiple major records, including the most streamed song in a day and week on Spotify. [80] The song topped the charts in 26 countries, including the UK Singles Chart and the US Billboard Hot 100. [81] [82] Featured in Target and Japanese editions of 30, [83] the duet version with American singer Chris Stapleton was released to the US country radio format on 19 November 2021. [84] Goncalves, Julien (5 August 2023). "Adele: 300.000 ventes pour son album '30' en France"[Adele: 300,000 sales for her album '30' in France] (in French). Charts in France. Archived from the original on 8 August 2023 . Retrieved 8 August 2023. Adele shares new magazine covers, opens up about her divorce: 'I wasn't happy' ". Hindustan Times. 8 October 2021. Archived from the original on 5 December 2021 . Retrieved 8 October 2021.

A couple songs seemed a bit over the top like "My Little Love" But you have to take the good with the bad I guess. Griffiths, George (24 December 2021). "Adele's 30 becomes 2021's official Christmas Number 1 album". Official Charts Company. Archived from the original on 28 December 2021 . Retrieved 28 December 2021. New Adele '30' LPs Were Seen At Goodwill After Blame For Vinyl Delays". UPROXX. 14 March 2023 . Retrieved 26 March 2023. In the United States, 30 became the top-selling album of 2021 [154] with 500,000 copies and 575,000 album-equivalent units in its first three days. [155] The next day, 30 surpassed Certified Lover Boy by Drake for 2021's biggest opening week, earning 660,000 album-equivalent units in the US. 560,000 of that sum was album sales. [156]Caulfield, Keith (19 December 2021). "Adele's '30' Spends Fourth Week at No. 1 on Billboard 200 Albums Chart". Billboard. Archived from the original on 24 December 2021 . Retrieved 19 December 2021. Adele’s ’30’ Has Largest Annual Sales for Any Album Since 2018, Logs Sixth Week at No. 1 on Top AlbumSales Spanish album certifications – Adele – 30". El portal de Música. Productores de Música de España . Retrieved 30 January 2023. Offizielle Deutsche Jahrescharts: "Layla" ist erfolgreichster Hit 2022, Rammstein räumen bei den Alben ab" (in German). GfK Entertainment charts. 8 December 2022 . Retrieved 9 December 2022. Kaufman, Gil (6 January 2022). "Adele, Justin Bieber, Olivia Rodrigo, Drake and The Weeknd Top MRC Data's 2021 Canadian Year-End Report". Billboard. Archived from the original on 6 January 2022 . Retrieved 6 January 2022.