Swizzels Matlow: A Sweet for Every Memory: As you explore our range, you're not just choosing sweets; you're reliving memories and creating new ones. Swizzels Matlow's confections are more than just treats; they are pieces of history that continue to evolve, bringing joy and sweetness to every moment. Journey Through Time with a Confectionery Icon: Immerse yourself in the delightful and nostalgic world of Swizzels Matlow, a cherished gem in the crown of British confectionery. Established in 1928 in the heart of Derbyshire, England, Swizzels Matlow stands as a testament to nearly a century of sweet-making excellence. The company's name, Swizzels Matlow, combines the surnames of the founders, Mr. Swizzels and the Matlow brothers, who embarked on this sugary adventure together. A fourth Home Bargains shopper tagged their friend and said: "I'm not sure how I feel about this? [laugh emoji]."

SWEETS brand Swizzels has branched out into the soft drinks market with new squash diluting juice variants. Sour Apple Refresher is available as 100ml of e-liquid in a 120ml shortfill bottle, with space for two 10ml nicotine shots of your choice. For example, adding two 10ml, 18mg nic shots will create 120ml of 3mg e-liquid. Not only have many Swizzels favourites been adored for decades, but they’re still finding new ways to add excitement to your shelves with new treats and thrilling variations of beloved flavour combinations. Many of their lines are suitable for everyone, too. You’ll find numerous of the best-selling Swizzels sweets are vegan, vegetarian or halal – often more than one! So you can be confident that there really is a Swizzels line for everyone! The popular retailer is known for its array of quirky products, especially when it comes to food and drink, that other stores don't always offer. Showcasing the new 'Swizzles Squash' collection, Home Bargains shared a vibrant image of the new drinks to its 1.4m followers on Facebook.Discover the big delight in small bites with our mini chewy bars, a petite yet powerful punch of flavours: Glucose Syrup, Sugar, Vegetable Oil (palm, Palm Kernel), Acidity Regulator: Citric Acid; Stearic Acid, Modified Starch, Flavourings, Lysed SoyaProtein, Emulsifier: Glycerol Mono Stearate; Anti-caking Agent: Magnesium Carbonate; Magnesium Stearate, Colours: Copper Chlorophyllin, Lutein. Refreshers Squashies Ingredients This is a 70% VG e-liquid, ideal for large cloud production without minimising flavour when used with a sub ohm vape kit or tank.

On top of this, the Swizzels brand has enjoyed a great deal of success as well in recent years, with IRI research noting that the firm’s Squashies is the UK’s number one confectionery brand, selling 158 bags per minute.

At Princes, we are constantly keeping an avid eye on the market and recently spotted a gap for a sweet confectionery range of squash which would appeal to the whole family,” Princes head of commercial drinks, David Boyle said. Refreshers Chew and Giant Refreshers: A fizzy fantasy encased in a soft chewy bar, a refreshing retreat from the mundane. From Humble Beginnings to National Favourites: What began as a modest operation in a small factory has blossomed into one of the UK's most recognised and beloved brands. Swizzels Matlow's journey mirrors the evolution of British confectionery, with each sweet capturing a piece of history and the hearts of generations. And it certainly seems to be a promising launch as research carried out by KICR revealed that 94% of consumers said they would either probably or definitely buy at least one of the flavours, with the range seeing a particular appeal to the 18-45 age group. One of the most creative and revered brand in the world of confectionery, Swizzels have been putting smiles on faces through their awe-inspiring treats since 1928. They’ve been making iconic treats from the early days, too, with Rainbow Drops and Fizzers being among their very first hits with sweet lovers and have truly stood the test of time. Right across the Swizzels family, there is a creative concoction of flavours, fun texture and a clear passion for confectionery that appeals to people of all ages.