The past ten years have seen gin become the nation’s go-to alcoholic drink, with Warner’s leading the way – however, where will the industry go next? The mix of family-driven innovation and being an early market leader has led to Warner’s being able to rise above the competition to dominate the market. This has largely been down to the company introducing many industry ‘firsts’.

Gin Fans, did you know you can personalise your very own bottle of Warner’s Gin! With up to 20 characters, you can customise a bottle with a message of your choice for your friends and loved ones (or even yourself!)of 588 respondents said they preferred Warner's London Dry recipe to their regular gin in our taste test research conducted between 26.04.21 and 07.05.21. The other 11.1% are probably no fun at parties anyway. Not bragging but... To top it off, we rescue citrus peel that would have been destined for landfill, which gives our London Dry its bright burst of flavour that you legends love! We cram our London Dry Gin with countryside flavour from fresh, farm-grown botanicals. So, our award-winning taste is all thanks to Mother Nature (and our expert distillers, of course). He continues: “Despite being the UK’s largest independent gin brand, we are still very much a nimble, small, farm-based craft distillery: we’re able to try new things and stay ahead of the curve.” Innovating an industry For consumers, there’s an element of gin becoming social currency. From a business perspective, there’s an opportunity: consumers are wanting to connect with authentic brands and are happy to go for a premium option if the quality is there.

Tom explains: “When we started out, the gin category wasn’t what it is today; it wasn’t as trendy with consumers, so it wasn’t crowded. We’ve benefitted from an early starter advantage and were hungry from the outset. We have always been hard-working and innovative, with a clear vision and goal of creating something extraordinary and building a social, emotional connection.

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Tom explains: “We’ve been doing a lot of firsts, and if anything, have become more authentic and farm-grown as we’ve matured, and solidified what we stand for. This is probably due to being more self-critical as time goes on, but also thinking about what truly matters – which is where biodiversity and our botanical gardens come in.” Most of the ingredients are grown a short stomp from the distillery, because fresh botanicals taste...well, better. We harvest the likes of Lavender, Angelica root and Lemon Verbena with our own, not-so-fair, farming hands. Founded in 2012 and led by husband-and-wife team Tom Warner and Tina Warner-Keogh, Warner’s has risen to become the UK’s leading ‘super-premium’ flavoured gin brand. It currently owns 23.5% of the UK’s super-premium gin market.