COVID?19 and the new technologies of organizing: digital exhaust, digital footprints, and artificial intelligence in the Wake of remote work Kellogg's Raisin Bran cereal with Bananas. This is a delicious blend of banana slices, sweet raisins, and crisp bran flakes. It is also rich in Potassium and Fiber. You need to carry out in-depth research into the brand’s target market (who they are, their likes/dislikes, their levels of personal disposable income etc.) using market research databases – e.g. Mintel reports, WARC and TGI. You then need to look at the brands themselves, their brand values and competitive positioning in the market before going on to discuss their application of the 4Ps – product, price, place and promotion. The key to getting a good mark on this is to prepare a comparative analysis. Do not describe the brands in isolation – always look at the two together and explain why they do things differently.

Therefore, it can be stated that Kellogg’s Coco Pops has better market targeting and 4Ps strategies and this is the reason they are able to capture more market share in UK compared to Weetabix. Kellogg’s have better applied 4Ps strategieswith its attractive design and features and target emotions of the customers, while Weetabix has a lighter appearance that does not attract the kids much. The 4Ps strategies of the brand has helped the brands to become competitive over time and capture effective market share in the industry. Contains > 15% NRV vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a balanced diet and a healthy lifestyle.. - Each 30g bowl of Coco Pops breakfast cereal contains vitamin D?. - Kellogg’s Coco Pops breakfast cereal is enriched with vitamin B12 and iron.. - Kellogg's Coco Pops breakfast cereal contains no artificial colours or sweeteners.. - Contains = 15% RI vitamin D which contributes to the maintenance of normal bones. Enjoy as part of a varied & balanced diet and a healthy lifestyle.. - Kellogg’s Coco Pops breakfast cereal turns the milk deliciously chocolatey.. Kellogg's. The expected benefits from Weetabix products is that the cereal is healthy with high in fiberand nutrition. The customers expect that the product offers dashes of originality and sprinklings of mouth-watering flavors.Price: You need to carry out some on-line and in-store research to establish a market price for each of the brands and any competing products. Display all this competitive pricing research in a table and draw conclusions about which pricing strategy they are adopting. Weetos and Coco Pops both have a small amount of salt added to the ingredients, neither are high in salt, but if this is a consideration for you, of the two Coco Pops contain more salt per serving than Weetos. Cereal Type

Weetabix has considered protein as the growth platform and conducted a biggest rise in product development occurring from pea protein and wheat protein. Because breakfast cereals are generally made from grain, rice or corn, they’re not a low-carbohydrate breakfast option, but if you need to know which is the lower of the two, it’s Weetos with 2g less carbs per serving compared to Coco Pops. Cereal Typekelloggs, 2021. Coco Pops. [online] https://www.kelloggs.co.uk/. Available at: [Accessed 25 April 2021]. This tells us that Weetos probably have more nutritional benefits than Coco Pops because of the wholegrain element – but we’ll find out exactly what the difference is throughout this article. Statista, 2021. Leading breakfast cereal brands of Weetabix in GB 2013-2019, by number of users. [online] statista. Available at: < https://www.statista.com/statistics/301918/leading-weetabix-breakfast-cereals-in-the-uk/> [Accessed 25 April 2021].