Each Blume character has its own name and a unique hairstyle; for example, Sierra’s turquoise, cactus-like hair poofs with purple flowers growing on top, Krystal’s multi-colored ‘do looks like a tower of geodes, and Reese’s sweet style looks like she has a three-tiered wedding cake on her head. The dolls are customizable, too: kids can remove the hair and clothing if they want to mix and match between dolls to change up their styles. The dolls have outrageously tall, Troll-like hairstyles made of squishy foam material, and a few seconds after sprinkling the water on top, the tip of the doll’s over-the-top hair will start to poke through the soil. It only takes five to 10 seconds for the doll to grow out of the flowerpot, and once it pops out, kids can pull the doll out to reveal which character they received.

Its doll line counterparts for the Believix dolls are Believix (Dolls), Believix Fairy and Believix Power. There are 22 characters in the first series, ranging in rarity from 10 “adorable” dolls and seven “rare” dolls to four “super rare” dolls and one “mystical” doll. Each Blume also has a mini friend — adorable inanimate objects with eyes, such as Sierra’s cactus friend, Krystal’s diamond friend, and Reese’s macaron friend. More information on public purchasing will be sent closer to the dolls' arrival, approximately later in Spring 2023.

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