Positioning ............................................................................................................16 Target Market........................................................................................................15 Selecting Media ....................................................................................................18 parties and play. But there is no association of brand with daily life of children. A child is busy Creative Strategy...................................................................................................15

Impressions/ Exposures ........................................................................................21Strategy ....................................................................................................................12 Vision ......................................................................................................................6

January-February ..................................................................................................23 Advertising objectives..............................................................................................10

INTRODUCTION .....................................................................................................6 Media Plan ...............................................................................................................16 Objectives ...............................................................................................................8 Fund Raised .......................................................................................................25 Idea ........................................................................................................................14

Marketing Objectives ...............................................................................................10 in different activities nowadays therefore Ding Dong has no association in daily life of its target Strategy .................................................................................................................17 Strategy statement .................................................................................................12 Direct Marketing ...................................................................................................22Concurrent Testing ...............................................................................................25

Frequency ..............................................................................................................18 May .......................................................................................................................23

March-April ..........................................................................................................23