This is a preference that can clearly be seen in the textiles and house furnishings for which she is famous. “For a long time I’ve worked with very traditional wallpaper factories here in England who do ‘surface print‘”, a method, invented in 1839 and using inked rollers, which produces a beautifully soft effect. "That kind of wallpaper printing is extraordinary. It’s probably the closest experience I’ve had in my business to fine art.”

Davide Barbero Design Port Eco Bath London ECP Designs Limited Eddingtons Emma Bridgewater Fallen Fruits Filippi Gallery Direct Grunwerg Herdy House Of Marbles While beauty may be at the core of Cath Kidston’s product, they’ve got to be entirely functional and useful in the everyday home.” Piccadilly will also focus on beauty and wellness, as well as home entertaining, and have a bespoke haberdashery that offers home décor options and fabric by the metre, as well as a Christmas gift emporium. Cath Kidston reopens 180 Piccadilly flagship We are constantly looking at how we can develop, innovate and keep the brand relevant, obviously making sure that we’re keeping the brand DNA alive,” Cath Kidston head of communications Xenia Xenophontos who has since left the business, told Retail Gazette last year. As creative director, Marler brainstorms ideas for new brand collaborations and how to communicate them to consumers.The eight different prints available also include imagery including the Forbidden Forest, Dobby, pixies and various pets and iconic animals like Crookshanks, Trevor the Frog, Norbert the dragon, Fawkes, Thestral and even Hedwig taking centre stage. She then returned to the UK to join Alexander McQueen as a print designer in 2006, spending five years working closely with the brand’s creative director Sarah Burton.

Cath Kidston chief executive Kenny Wilson left the to join Dr Martens. Melinda Paraie was as the new chief executive. Chief financial officer Neil Harrington also exited. At the time of her appointment, Paraie, said: “With Holly’s experience at British fashion houses and her exceptional talent for print, colour and design, Holly will play a critical role in solidifying our brand transformation plans. DFS Head of Upholstery Kellie Wyles says: "Our exclusive collection with Cath Kidston is a match made in heaven and is the epitome of British quality design and craftsmanship. W e’re continuing to draw inspiration from previous eras to bring a sense of comfort and nostalgia into our homes, and this collection, complete with the iconic Cath Kidston pattern fabrics, puts a fresh spin on traditional design influences. Cath Kidston may still have a future on the UK’s high streets, but there’s a chance it would take a different format to what customers are used to. But if a buyer cannot be found, the retailer could collapse into administration.

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Cath Kidston had over 100 international stores by this point. Kidston stepped down from her role as chief creative designer, but remained a shareholder of the brand, with more than a 10 per cent stake. Baring Private Equity Asia became a substantial shareholder in Cath Kidston. Our homeware and childrenswear is now 45 per cent of the total sales of the business, and that’s been a change for us.” Once I got a flat in Hammersmith, I really began collecting. I started off with a load of old ’50s flower prints and sets of topographical garden views. I remember framing them. I’ve always been interested in the frame and the picture together: the combination.” Cath Kidston opened its second store in London’s Chelsea. The retailer published its first design book entitled Vintage Style. Cath Kidston’s iconic prints are lovingly designed and hand-painted, celebrating British heritage and quintessential charm. This new furniture collection at DFS offers customers the chance to incorporate Cath Kidston pattern into their home, whether that’s choosing a statement piece in a single print, or layering a variety of patterns for a maximalistfeel. The new collection features re-mastered signature Cath Kidston prints including Forever Rose and Endless Love, together with the brand’s latest print designs, developed and hand-painted by Creative Director Holly Marler, such as Strawberry Garden, Painted Kingdom and Summer Birds.