With Fire TV built-in, customers have access through the easy-to-use home screen to hundreds of thousands of films and TV series through all the usual apps. However! Today I discovered that if I set the TV to Game mode, the effect disappears and films look 'genuine' again. Toggling between Cinema and Game mode is like night and day - it really drives home how strong the soap opera effect is outside of Game mode. Rounding out Toshiba’s latest UK TV range will be the LK3Cs, a pair of 32- and 43-inch HD resolution TVs aimed predominantly at the second room market. Despite not being 4K models, the LK3Cs will still get HDR support (though not Dolby Vision), and will still carry Toshiba’s TRU picture engine.

The UA3D – coming in 43, 50 and 55-inch sizes, is an Android TV offering people who have an existing Google Home set-up, the choice to integrate a Google powered TV into their smart home set up. The QA5D is Toshiba’s first Quantum Dot TV, claiming to deliver intense colour and a cinematic picture quality. The UF3D comes in the same screen sizes, and this is the first Toshiba smart TV with Fire TV built-in to launch in the UK. This 4K UHD model offers the full TRU Picture Engine, Dolby Vision, HDR10, Dolby Atmos and Sound by Onkyo.Toshiba QA5D 55 Inch 4K HDR Android Quantum Dot TV, TRU Picture Engine, HDR10+, Dolby Vision & Atmos, Sound by Onkyo, Alexa & Google Assistant The latest films and shows come to life with over 1 billion colour shades delivered by quantum dot technology, exceptional TRU picture quality & powerful audio in a sleek frameless design. This stylish Android 4K TV is the perfect addition to any smart home. Plus, you can now use your voice to search for shows, control your TV, plan your day, and more. Just ask Google. For those looking for a slightly cheaper Android TV than the flagship QA5D, the UA3D is designed to seamlessly integrate into your Google Home set-up. Buy It Direct Ltd is a limited company registered in England. Registered number 04171412. Registered office: Unit A Trident Business Park, Leeds Road, Huddersfield, West Yorkshire, HD2 1UA.

There’s something for everyone with Android TV. Discover 400,000+ of your favourite movies and shows, we’ve got it all. Experience the best stories from Disney, Pixar, Marvel, Star Wars and National Geographic in one place with the top streaming apps, including Disney+, Netflix, YouTube, Prime Video and Freeview Play, built in as standard. Plus, with Chromecast built-in™, you can easily cast your favourite movies, music, and more to your TV. This model sits below the flagship QA5D in the range as the second Android option, offering quality 4K UHD HDR10 entertainment, powered by TRU Picture Engine, Dolby Vision and Sound by Onkyo. The LK3C

Of course, the panel doesn’t go right to the edge of the chassis, but it looks much nicer than a lot of budget-friendly TVs. I also like the stylish strip under the display and those thin feet. The UK4D – also in the same sizes – has a frameless design and is powered by Toshiba’s own operating system, with Alexa built-in. It has a 4K UHD HDR10 panel with full TRU Picture Engine, Dolby Vision and Dolby Atmos to bring impressive visuals to the home. The Toshiba UK4Ds will support Dolby Vision and Dolby Atmos, and carry Toshiba's own smart system. Photo: Toshiba David Flintoft, UK Sales and Marketing Director at Toshiba TV, said: “It’s really exciting to be introducing two brilliant firsts to the Toshiba line-up into the UK. Quantum Dot offers incredible picture quality with fantastic, enhanced colour reproduction, and we’re bringing it into the market at a really accessible price point.