The National Health Service (NHS) recommendations for adult men and women is not to exceed 14 units of alcohol per week and to spread this over 3 days (NHS, 2018). A MUM has issued a stark booze warning after two cans of Dragon Soop left her teenage daughter fighting for life in hospital. The company stated that it had respect for the work of specialist organisations like the Northern Ireland Alcohol and Drugs Alliance (NIADA) and supported the work it did to aid and educate the often vulnerable, under-privileged young people who were addicted to immoderate and dangerous behaviour with regard to substances and alcohol.

The Panel also noted that the decision noted a difference between using a sweet name as a flavour and marketing a drink in the context of sweets which Dragon Soop did not do. They also come with bright colours and cool names: Pineapple Express, Snow Blow, Pandora’s Box Unleashed, Cherry Bomb, Clockwork Orange and Bliss. The company stated that the formulation did not break any of the Portman Group’s rules and that the Portman Group must agree with this because according to an SHS Drinks’ press statement, the Advisory Service had been consulted by the company prior to the launch of WKD X, which was a drink that closely mirrored Dragon Soop, and was destined for major grocery outlets in May 2022.The company stated that in contrast to self-mixed drinks, the levels of both alcohol and caffeine were clearly printed on the Dragon Soop can so that consumers could drink aware. The company explained that it did not give undue emphasis to the alcoholic content and that it made sure the design and marketing materials made factual statements which made the alcoholic nature of the brand clear. The company stated that it had alluded to the prominence of specific statements about the alcoholic nature and alcoholic content of Dragon Soop above. We had a couple of meetings with Colin to ensure everything was going to plan and that we were happy with everything prior to our big day. I drank quit wfastZ but I would normally drink 12 Kronemburgs in a night and smoke weed etc and be the soberer person there.

The company stated that it understood it was against Portman Group rules for SHS Drinks to suggest that the Portman Group had endorsed its brand in this way, even when a producer had consulted with the Portman Group’s Advisory Service prior to launch. DRAGON Soop have launched their new "game changer" Venom flavour - and Scots are lapping it up online.The company highlighted that nowhere on the can was the word ‘caffeinated’ used without the word ‘alcoholic’ except for the small print on the back which directly warned consumers sensitive to caffeine. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

ABV would be far more likely to cause excess drinking and anti-social behaviour than Dragon Soop at 7. the selection of music was fantastic 👌 even our guests commented through out the night how good the music was. The youngster had downed two cans of Dragon Soop in a local park with pals before falling dangerously ill. an extra 129k litres) – and it’s sparked a social media trend of people bigging up cheaper alternatives available at the likes of Lidl and Aldi.The company explained that should the same product be subject to complaints of the same nature on more than one occasion, businesses would find it impossible to make medium to long-term planning and investment decisions.

Manufacturers got around the law by changing their chemical composition if a specific ban was imposed, or by saying they were not for human consumption claiming that they were plant food, bath salts or herbal incense. Additionally, the difference between the old and new packaging of the Dragon Soop range was only minor. The company pointed out that the brand artwork deliberately ensured that the alcoholic nature of the drink was displayed all around and all over the can.

We strongly believe that the drink breaches the under 18 code of conduct that ‘A drink, its packaging or promotion should not have a particular appeal to under-18’. The Chair understood that the system had been designed to partially protect alcohol producers so that entire product ranges were not simultaneously ruled upon, and also supported the Panel’s approach that the overall impression of a product would always be considered and that this was dependent on a different product which could, for instance, be affected by a change in flavour, colour palette, artwork and size and presentation of packaging which could vary in a SKU range. Fiscal depute Joanna Waller told the court how police officers were out on patrol in the Dalkeith town centre, when they spotted a gathering of teenagers. Warning letters were issued to each of the four companies requiring them to provide to the FDA in writing within 15 days of the specific steps the firms will be taking. A Scottish Government spokesman said: “We plan to publish a consultation on restricting the sale of energy drinks to young people in spring 2019.