These include a “smell tour” of ingredients used to give gin its characteristic flavour. Mother’s Ruin

We particularly love the ‘Gin Palace’ in an old WWII munitions factory. Inside, you can sample over 80 different types of gin, guilt-free. Sipsmith The best way to experience their range is to take their famous City of London gin distillery tour in London. You’ll get a behind the scenes peek at production, as well as a taste of three gins. Staring at the bar of The Botanist on Sloane Square, one particular drink stands out from the crowd, the glittering blue bottle that’s The King of Soho, a London dry gin conjured up by Howard Raymond, the entrepreneur’s son, and business partner Alex Robson. What a place to enjoy a gin night in London. Sure, that’s pretty much peak London. But we are here for it. Jensen’s Gin

We understand your predicament. Not to worry, we can also highly recommend this distillery tour from Secret Food Tours. It’s so good they actually won awards for it. So what do they do? Alex insists that the first step is having an idea for a business and looking at the skills that you have personally. Then you need to consider what you need to learn and research. There are a lot of different opinions about which glass is best for sampling gin – whichever you go for, make sure it’s sparkling clean so nothing interferes with the flavours and aromatics of the gin. We really wanted this to be an authentic brand. At the same time you talk about Soho and it has become a symbol of creativity, hedonism, non-conformity, and there are a lot of districts in major cities across the world that are called Soho, so it’s not just a London place. It has travelled and we hope our gin will travel too.’ Meet Alex Robson, founder of King of Soho Alex Robson is a northern born gin-founder who entered the gin market almost four years ago with her uniquely authentic ‘King Of Soho’ gin. Chloe Taylor talks to Alex about her passion for branding and the industry, and gives her advice to those starting out in business. Expressing her personal and family-led inspiration, she also discusses why you shouldn’t focus too much on the competition

Want to taste gin like a pro? The first step is to ditch the tonic, ice and garnishes and taste the gin neat then dilute with some water for the second tasting.For King of Soho, 2017 was primarily focused on building on UK growth – something they aim to increase in 2018. Although the brand has always had a global aspiration, it is important to the pair that the brand sustains itself at its own pace.