The first objective is to communicate the association of Vicco with Alia. Basically, the thought behind roping in Alia (Bhatt) was to connect with the millennials. She has a great fan following and influence in that TG. We felt there was a disconnect between the brand and these consumers, and Alia would be the perfect fit,” explained Shrirang Tembherkar, Brand and Media Manager at ViccoLabs. Answer: This toothpaste is designed for teeth and oral surfaces, not for direct application to gums. Brushing your teeth gently and effectively will naturally clean the gumline. Cut to 2020, the brand has roped in youth icon and actress Alia Bhatt as their new brand ambassador. Their previous ambassador was film and TV actress Indrani Chakraborthy, more popularly known by her stage name ‘Mishti’. The essence of the story, however, is how a lawsuit prompted the business to communicate and present the brand as ayurvedic rather than cosmetic, which was lauded as one of the smartest approaches in the sector. Vicco – The lawsuit's Response

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Being a dentist myself, I trust Vicco Vajradanti Paste for my own oral care needs. It's a great Ayurvedic product.' - Anjali Balaravi, Dentist, 35 We often don’t love brushing. But with a good toothpaste, the entire experience can be interesting. Especially with Vicco Vajradanti toothpaste, which is made from the science of Ayurveda. Vicco Vajradanti toothpaste ingredients are rich in pure extracts, vegan and have healing powers, which make oral care special and effective.We started with the jingle because that’s where the whole legacy is, right from the time we were kids,” Jyotsna Parikh, Creative Head at Triton Communications (Mumbai), said, adding, “We identified that as the biggest and strongest asset of the brand. The idea was to give it a more modern feel.”

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In 1952, Keshav was thinking about the future and observed that folks were using toothpaste instead of tooth powder to clean their teeth. Keshav requested his son, Gajanan Pendharkar, a pharmacist, to create toothpaste out of the medicinal herbs. So Vicco never used any chemicals in their toothpaste as some kinds of toothpaste had fluoride, which might have posed health issues if swallowed by the user. Comparative Evaluation of Efficacy of Three Different Herbal Toothpastes on Salivary Alkaline Phosphatase and Salivary Acid Phosphatase - A Randomized Controlled Trial - PMCVicco Vajradanti Paste is the ultimate solution for maintaining healthy gums and teeth. This remarkable toothpaste is made with a perfect blend of 18 Ayurvedic herbs, ensuring that you get the best natural care for your oral health. Vicco Laboratories rolling out shaving creams and other products to target young consumers - Economics Times" . Retrieved 26 September 2012. Although Vicco Turmeric Skin Cream has lost its competitive edge due to the success of its rivals, the firm has been utilizing platforms such as tv and radio to inform the masses about the importance of Indian herbs and their significant uses. Vicco Vajradanti toothpaste is specifically formulated keeping in mind the needs of people with sensitive teeth. The common cause of enamel erosion, gum recession, or other factors that make your teeth sensitive. The toothpaste contains ingredients, which help to desensitize the nerves in the teeth and reduce sensitivity to hot, cold, or sweet stimuli. As a library, NLM provides access to scientific literature. Inclusion in an NLM database does not imply endorsement of, or agreement with,

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Folks used to buy videotapes to see movies during those days, and Vicco transmitted its jingles in local dialects on those tapes as well. Indians residing in other countries bought the tapes, hence more people became aware of the brand. He added, “When you say Vicco, the first thing that comes to mind is that trust. Today, there are many other competitors speaking about Ayurvedic and herbal products. Brands that have spent their entire lifespans promoting themselves as cosmetic brands are now calling themselves natural/ herbal. As far as Vicco is concerned, the first thing that should come to mind is trusted Ayurveda.” Vicco was a pioneer in product advertising, one of the first to sponsor TV shows and advertise in cinema halls. There are precise associations that the brand brings to mind, even today. Exclusion Criteria: Subjects suffering from systemic diseases, currently using antibiotics, subjects undergoing orthodontic treatment, subjects using oral hygiene aids other than toothbrush & toothpaste, subjects having adverse habits like smoking, alcohol consumption were excluded from the study. Vicco is now attempting to reposition itself as a youth-oriented brand. They recently signed Alia Bhatt as the face of their Vajradanti toothpaste and worked with her on ads. Vicco – Vicco vs Central ExciseIn the meantime, the firm's advertisement for Vicco Turmeric WSO Skin Cream focused on the medicinal benefits of turmeric for skincare, while the exclusion of the pricey component of sandalwood oil made it economical perhaps to the general public.

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He soon began his business in a modest godown, producing chemical-free teeth cleaning powder for folks of all ages. He devised this strategy since it is something that would be used daily and by anyone. As a result, the possibilities of it being famous were higher, and that's what prompted him to manufacture a product like this. Healthy Teeth and Gentle Whitening: The powerful combination of medicinal herbs in this toothpaste helps promote healthy white teeth. This toothpaste also helps prevent the formation of plaque, reducing the risk of cavities and tooth decay. Keshav and his sons practised door-to-door sales because they had no other way to promote their products. Vicco teeth cleaning powder, derived from 18 different medicinal herbs, gained popularity over time, and the Pendharkar family decided to establish their business. Subjects were instructed to brush twice daily using the toothpaste which was given to them. Unstimulated saliva samples were collected before and after brushing and were transported to the laboratory where salivary ALP and salivary ACP levels were determined. The study was conducted over a period of 4 weeks on each subject and saliva samples were obtained at weekly intervals starting from day 1 i.e., on 1 st day, 7 th day, 14 th day, 21 st day and 28 th day. The best way to maintain oral health is by following a comprehensive oral hygiene routine. Here's an effective oral care routine:I know your mind has started humming that jingle. Earlier, people used to love singing Vicco's jingles, just like they did movie songs and we still do that whenever we spot a Vicco product. Such jingles are referred to as classic jingles, and each memorable jingle or music has a fascinating past. Optimal oral health requires proper oral hygiene measures. Oral hygiene measures comprise of mechanical methods, chemical methods or combination of both. Mechanical oral hygiene procedures seem to be the most effective form of all oral hygiene measures available. Mechanical oral hygiene aids include use of toothbrushes along with dentifrices and other interdental aids. Today, toothbrushing along with dentifrices is the most reliable means of preventing and controlling plaque formation at individual level [ 1]. Did you know that Vicco's current turnover is over 500 crores? It has built factories in Dombivli, Nagpur, and Goa to expand its business. However, in 1986, Sanjeev Pendharkar understood that his pharmacy diploma would not be enough, so he pursued a management and law course to help the company flourish. Bad breath can be caused by the accumulation of bacteria in the mouth. A lot of people have bad brushing techniques that leave food particles overnight. Vicco Vajradanti toothpaste contains ingredients such as Ajwain and other flavorings agents that help to mask bad odours and leave the mouth feeling fresh and clean Vicco Vajradanti is a herbal tooth powder based on a formula of herbs and barks. Regular use may help to remove yellow stains, invigorate the gums and purify the mouth and breath.