January 2022, UK:Magnum ice cream, the world’s authority on ice cream and chocolate, has introduced Magnum Remix; an extra indulgent and exciting collection of ice cream inspired by the classics. The games are part of campaign to promote The Remix Range, a line-up of limited-edition ice creams that remixes iconic Magnum flavours – Almond Remix, White Chocolate & Berry Remix and Classic Remix.

With this in mind, Ben & Jerry’s team worked to create four new sundaes (three dairy and one non-dairy), tapping into flavours including hazelnut, berries and banoffee pie. An extra dash of creativity saw the addition of a whipped style topping that references the cream toppings of parlour sundaes but lightens the mouthfeel. Classics Remixed with Magnum x Mama Diam and prize redemption will be available at Mama Diam from 7 April to 30 April 2023. Further, Ice creams do not contain Calf Rennet, but do contain whey. Magnum cannot guarantee that there is no rennet residue in the whey. According to the Hanafis, Rennet is permissible. This is also why the products are unsuitable for vegetarians. Please read our post on Calf Rennet in Islam.Magnum will be launching The Magnum Classic Remix Arcade where families can play and win Magnum Gold Coins and redeem prizes! Please note the Ben and Jerrys range are certified halal by HFA and are suitable for Vegetarians. Please also be aware that some of the Ice Creams contain alcohol. All of the Breyers Delight are halal. Developing a new ice cream innovation can be a whole lot of fun, but it also requires a great deal of teamwork. “It takes an entire village of consumer insight experts, R&D and marketing teams to really drive meaningful ice cream innovation,” says Glenn Handoko, Global Brand Manager for Wall’s Classics and Masterbrands. “But we all start by putting the consumer’s needs first.” And our favourite, the White Chocolate & Berry Remix is a tangy berry and chocolate experience where you get velvety berry ice cream paired with deliciously rich vanilla ice cream, coated in indulgent white chocolate and half-dipped in classic chocolate. The Magnum Classic Remix Arcade Consumers have been loving these uber-indulgent new sundaes across Europe in 2022. Launched in the UK in January, all three dairy flavours achieved spots in the top ten highest-performing summer innovations in ice cream, with Cookie Vermont-ster even grabbing the number 1 spot,” says Niels Tigges, Product Marketing Manager Europe.

The Magnum Classic Remixed Arcade is the first Magnum pop-up in Asia and you won’t want to miss it. Plus, entry is free for all. But, don’t feel too sad if you can’t make it because you can still play the arcade games on mobile. We want to give the best and, for us, that’s fun and tasty ice creams that kids will love but also that parents approve of. That means all our innovations for this young audience come with guard rails including strict adherence to Unilever nutritional commitments,” says Glenn Handoko. “Every children’s ice cream portion we make has a maximum of 110 calories, 12 grams of sugar and 3 grams of saturated fat.” Pairing classics elements loved by consumers and turning them into something new, combined with an amazing summer drove outstanding performance for the Remix double” says Elena Rakocevic, Magnum’s Brand Manager for France. From 1 to 30 April, Pleasure Seekers can participate in The Magnum Classic Remix Arcade at magnumremixarcade.com, and play remixed arcade games, earn iconic Magnum Gold Coins, and redeem Prizes! Promoting The Remix Range

Discover a tangy berry and chocolate experience with the Magnum White Chocolate & Berry Remix. A velvety berry ice cream paired with deliciously rich Madagascan vanilla ice cream, coated in indulgent white chocolate and then half-dipped in classic milk chocolate. The premium ice cream brand has introduced three new double-dipped flavours inspired by its iconic classics range for extra indulgence Magnum has unveiled remixed versions of its best-selling Classic, Almond, and White Chocolate flavours. Collect more game chances and earn more coins from the QR codes at the game stations for The Magnum Classic Remix Arcade online!