A lot of promotional images and prints have been made for the CD releases, Book Releases, and Qpa Campaigns.

YOU AFFIRM THAT YOU ARE OVER THE AGE OF 18 (OR, IF GREATER THAN 18, THE AGE OF MAJORITY IN YOUR JURISDICTION) AND ARE OF LEGAL AGE IN YOUR JURISDICTION OR RESIDENCE, OR POSSESS LEGAL PARENTAL OR GUARDIAN CONSENT TO ENTER INTO A BINDING CONTRACT.

In the first volume, we just see him as a side character to advance plot, and in one chapter he suddenly becomes the main rival! A calm and collected Omega who is always worried about how Tsugumi handles his heats and social life. When he captures its leader—the handsome, enigmatic Ryuichi Asami—in the crosshairs of his viewfinder, Takaba’s world is changed forever. A tough-guy omega who believes he can control his heats through sheer willpower meets his match when he faces off with an alpha unlike any he’s ever encountered before!

Pain and pleasure collide when a sophisticated underworld boss crosses paths with a naive photographer hell-bent on bringing him down!

The Alpha of the Yamada Family, Harutsugu is a very over-the-top and Overprotective father to Tsugumi and Suzume. We are only in the beginning of volume two, so a lot can still change, therefore, I will propably be making an update of this review when it is completed.

As expected, the two have a passionate reunion…until Akihito pulls out a knife and attempts to kill Asami! Megumi, whose behaviour is different from other alphas, confuses Tsugumi and leaves him torn between rage and desire. It's Heavily Implied, (Pretty much confirmed in the spin off chapters featuring Kuroji and Harutsugu), that he keeps his hair short due to Harutsugu Liking it. Furthermore, Megumi, despite falling in love with Tsugumi, manages to control himself and not make him his against his will.However, I have to add that I do love the fact that the rival is also an alpha, so we're getting a alpha x alpha x omega love triangle! Due to the series' surprise popularity, it has continued to see translations in many languages, with the possibility of more to come.