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After World War II, the German Democratic Republic dismantled the Wella plant in Apolda as part of the reparations plan enacted by the Soviet Union. The plant in Rothenkirchen was expropriated and renamed VEB Londa, becoming communal state property under the Volkseigener Betrieb. The Ströher family and some members of staff decided to start the business again from scratch on a smaller scale in Hünfeld, Osthessen under the name Ondal GmbH. Production began again in 1946 with the new business being registered as Wella AG in 1950 with the central management of the company located in Darmstadt, Hessen in West Germany. Throughout the 50s and 60s the company followed an aggressive campaign in international markets within developing countries such as Chile, Brazil, the Asian and Pacific territories as well as various parts of Africa. After the reunification of Germany, in February 1990 the Rothenkirchen plant was reintegrated into Wella, forming a joint venture with Londa to produce and market hairdressing products throughout Europe. [5] In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. The No-Bleach Blonde techniques above are all part of the Signature Blondes collection, and they’re perfect for no-compromise clients who are reluctant to use bleach on their hair. However, a customer's lightening options don’t stop there if they’re looking to reduce damage. Signature Blondes also features services that make use of Wella BlondorPlex; a premium hair lightener-meets-bond strengthener, which we've infused with our WellaPlex No1 Bond Maker to reinforce internal hair bonds during the lifting process.Subtle blonde transitions with a natural-looking finish. Remember: if your client wants a platinum high lift hair colour shade, their hair would need to be no darker than a medium blonde to begin with. In between your highlights, add accent lights through the warm base tone with a darker shade of blonde. Every fourth weave should be this accent shade, applied under the recession area for a hint of depth. Step 3: Gloss and Glow Coty Announces Strategic Transformation and Definitive Agreement with KKR on Wella". www.businesswire.com. 2020-06-01 . Retrieved 2020-10-23.

On November 8, 2021, Coty agreed to sell an approximate 4.7% stake in Wella to KKR in exchange for the redemption of approximately 56% of KKR's remaining convertible preferred shares in Coty. The deal reduces Coty's stake in Wella, Clairol, OPI and ghd to approximately 25.9%. KKR will continue to have a 2.4% ownership stake in Coty on an as-converted basis. [4] History [ edit ] A 1971 Wella Magazine ad in Persian, Zan-e Rooz. Origins [ edit ] Combine Koleston Perfect Deep Browns hair colour with Welloxon Perfect for outstanding results. Simple 1:1 mixing ratio. Apply the hair colouring mixture immediately with your chosen technique. We cannot guarantee accurate results with the use of any other developers. Regimen indications AB, DD8, DD11, IV, KW1 KW14, PA21 PA40, PH17, PH26, PH30, PH35, PH37,PH39, PH41, PH49, PH50, KW15, KW16, KW17, ZE, HS, PA20, PA41, PA49, PA60, PA75, PA77, PA78, KA27, KA28, PH42, PH44, IV40

The new Koleston Perfect Me+ range uses two new breakthrough technologies, currently exclusive to this range. Pure Balance Technology and ME+ work to deliver beautiful, vibrant results whilst reducing damage to the hair and the risk of developing new allergies to hair colour. Koleston Perfect Me+ offers a huge portfolio of shades, with easier mixing and a more precise application, making a better experience for both clients and colourists. Wella acquires Briogeo to strengthen sustainable haircare portfolio". The Industry Fashion. 29 April 2022. For the ideal consistency and results, mix shades with Welloxon Perfect. Just make sure you change the mixing ratio from 1:1 (used for traditional Koleston Perfect shades) to 1:2. You can lift natural hair up to three levels lighter with a 9% developer, or achieve up to five levels of lift with a 12% developer. You're also able to combine mix tones with Special Blonde shades to create truly bespoke colours. Adding other blondes from the Koleston Perfect collection lets you counteract unwanted tones (like excess warmth) or achieve a more precise match for your client's hair goals.