Browsing the shampoo aisle and is like visiting a herbalist/chemist/biologist/stylist’s laboratory. All sorts of brands all promising to do the same thing, make your mane lustrous, fragrant, well behaved and generally gorgeous. The brands in the aisle may have changed but the promises haven’t. Who remembers these vintage shampoo brands, mostly from the 1970s? A water-soluble, chemical sunscreen agent that is a secondary UVB absorber with some activity in the short UVA range as well. Being a secondary UV absorber means that its protection is weak and it has to be combined with other sunscreen filters for proper sun protection. And of course not every vintage shampoo is represented here. Twice as Nice had shampoo and conditioner in layers in one bottle. Halo that “glorified” hair was around from the late 1930s to the 1970s. Faberge Organics with its honey and wheat germ oil was aimed at natural women and men and it was early to the idea of going viral, suggesting you might want to tell 2 friends about how it worked. Revlon’s Flex is still around, but not with the formulation so beloved from the 1970s. What vintage shampoo brand did we miss? Share it with us in comments!

OGX | Liquid Pearl | Shampoo (13oz)

Effective from as low as 3% with even more benefits for dry skin at higher concentrations up to 20-40% Natural” was synonymous with healthy living in the 1970s. Vegetarian cookbooks like The Moosewood Cookbook, Diet for a Small Planet and the Vegetarian Epicure encouraged us to eat more natural foods, and Earth Born Shampoo encouraged us to lather up with shampoo with a natural pH balance. I’m not sure any of us knew why pH balance was important, but with the scientific testing with the test strip, we knew it had to be good. Number one reason for its popularity has to do with bubbles. Everyone loves bubbles. And cocamidopropyl betaine is great at stabilizing them. So citric acid is an exfoliant, that can - just like other AHAs - gently lift off the dead skin cells of your skin and make it more smooth and fresh.Gee Your Hair Smells Terrific” was both a product name and an aspiration for this 1970s brand from Andrew Jergens. And it did smell really good, or should I say it had “a soft, young, breezy-fresh fragrance like meadows of wildflowers in spring.” If you weren’t worried about frizzies, you might have worried about the “greasies,” but 99% oil free Agree shampoo and conditioner promised the fix for that. And it was tested in the hair care laboratories of Johnson Wax, so you know it had to work. Aqua/Water/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Sodium Chloride, Hydrolyzed Pearl, Macrocystis Pyrifera (Kelp) Extract, Polyquaternium-22, PEG·7 Amodimethicone, Linoleamidopropyl PG·Dimonium Chloride Phosphate, Polyquaternium-39, Sodium Hydrolyzed Potato Starch Dodecenylsuccinate, PEG-150 Pentaerythrityl Tetrastearate, PPG-2 Hydroxyethyl Cocamide, Benzophenone-4, Glycerin, Propylene Glycol, Sodium Hydroxide, Sodium Citrate, Citric Acid, Lactic Acid, Hexylene Glycol, Xanthan Gum, Sodium Benzoate, Phenoxyethanol, Potassium Sorbate, Tocopheryl Acetate, Coconut Acid, Disodium Tetrapropenyl Succinate, Parfum/Fragrance, Limonene, Linalool, Cl 17200/Red 33, Cl 42090/Blue 1.

OGX | Liquid Pearl Collection | Boots

BTW, lye is not something new. It was already used by ancient Egyptians to help oil and fat magically turn into something else. Can you guess what? Yes, it’s soap. It still often shows up in the ingredient list of soaps and other cleansers.Toning shampoos and conditioners are Step 4 of the dyeing process. Use on coloured hair to build and maintain your tone. Charlie’s Angels hair was an aspirational goal in the 1970s, and the Wella Balsam people leapt on that and marketed their split end fixing shampoo and conditioner as what we needed along with hot rollers and a curling iron to make that happen. And if men are going to grow their hair to groovier lengths, they were going to need something to keep it manageable…another marketing opportunity Wella did not miss. Discover silky, smooth, healthy looking strands that are illuminated, vibrant and full of shine from root to tip! As long as we humans groom ourselves, there will be shampoos and conditioners promising to keep our fur luxurious and lovely. In 20 years, people will write a blog posts about the shampoos we use now and probably poke some fun at the promises made in advertisements or the fads that we followed. After all, when it comes to beauty, the next great thing is always appearing on the horizon.