At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on a few celebrity heads on the way. If more than one colour is applied the hair must be washed and dried separately, greater care must be taken when partially colouring lighter hair.

Alongside Directions Hair Dye we also have a whole range of complimenting products including shampoo's, conditioner, colour and lightening kits and even a very successful tattoo aftercare balm.This hair dye formulation has conditioning qualities that keeps hair feeling nourished, luscious, and looking its best. even though it says to leave the dye on for 15 mins i kept mine on for around 3 hrs with a shower cap over it to prevent the dye from drying out and as a result i have ended up with an extremely vibrant pinky purple colour! It is not possible for us to draw any conclusions about you, and any data collected as a result will never be passed on to third parties. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average.

I would recommend as with all dyes to use gloves and for the face abit of vasaline around hair line to prevent shin colouring.We have created a super helpful page with all the Do's and Dont's, tips and advice to help ensure you get the best results from your colour. Dyes usually last between 2-6 weeks and fade out gradually over time, mainly depending on how often you wash your hair. With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour.