So you get funny and fun stories, with their interesting "how it all started", and really inspirational ideas, that most of us might not consider, but are really successful today. You are better off being wrong ten times and being right three than you are if you try only three times and always get it right.” Of the entire book, I most liked Gary’s discussion of “Authenticity.” This chapter really rang true. When I think of people who have done well in digital marketing, they always stand out as genuine. The author makes a funny (but true) assertion about selfishness and business. He doesn’t say your entire outlook should be focused on other people—but just enough, since everybody else is ENTIRELY self-centered: “If your nature is at least 51 percent altruistic and only 49 percent selfish, you have a real shot at breaking out, because the vast majority of people are 70 to 99 percent selfish.” What matters is getting into the game. This book starts you off on the journey how. Not only that, it shows you those people who’ve done it. Granted—it’s a little tongue in cheek that EVERY case study read the original book. But hey, author’s prerogative. A 19-year-old presenting as a guru will come off as phony, regardless of their intentions. Transparency is the best policy when it comes to building your personal brand. Don’t bother teaching folks how to play the piano. You may just learn along with them. Passion

Commit to ignoring every single voice that threatens to undermine you. If it’s your mom, find a respectful way to tell her you want her love but not her opinion. If it’s your friends, tell them you are grateful for their concern but they have to choose to support you or f*** off.”Speed in the micro is just as crucial as patience in the macro. To receive something, you have to do something to get it. Work Gary Vaynerchuk tells us how to build a personal brand and become successful in social media based on his and a dozen other people’s personal experiences. The way the author construes the reason for social media success is unique and will help anyone who wants to become a real coup in social media. He deciphers the covert actions taken by the social media influencers to become successful in a vivid manner, unlike some of the other books written by dilettante’s, which are excruciatingly didactic and gives us a cursory reading experience by obliquely disparaging their opponents. Fear of seeming vain” – Building a personal brand at scale means appearing narcissistic. You’ll also look like an idiot, but everyone’s a jerk “until they’re a pioneer.” You can’t care about what anyone says or thinks of you. Gary" explains how you can make the most on the biggest social media platforms, but don't offers too much details or profound ideas of how you can use them strategically in your interest.

Ask a kid today what she wants to do when she grows up, and there’s a good chance she’ll say, “I want to be a YouTuber.” Many adults might respond with a patronizing, “That’s not a real job, sweetie.” But maybe those kids are on to something. The biggest mistake I see influencers make is, they’ll work with every brand on the planet. It’s all about how many brands can they work with, not about the audience, not about the readership. I see no longevity there. I’m more focused on building my own brand than other people’s brands.” Crushing It!: How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too by Gary Vaynerchuk: Conversation Starters We have seen a tremendous surge in business, be it of any kind, in the last two decades. With this growth comes the companion-competition. When this is a boon for the economy, it's not the same for a new entrepreneur. The time that a new enterprise takes to reach the break-even point has increased to twice or three the earlier and many quits trying before that. If you’re not crushing it, it’s not because you’re too old or poor or have too many other responsibilities. It’s because you haven’t fully committed to making the leap yet.”Ada delapan unsur pokok yang Gary Vee jelaskan untuk membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 di media sosial agar dapat menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 yang dapat menarik 𝘢𝘶𝘥𝘪𝘦𝘯𝘴. Kedelapan unsur pokok tersebut adalah tujuan, kesungguhan hati, gairah, kesabaran, kegesitan, bekerja keras, atensi, dan konten. Saya pribadi setuju dengan kedelapan unsur pokok yang Gary Vee paparkan di sini. Pertama-tama kita memang harus memiliki tujuan sebelum menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳. Tanyakan pada diri sendiri apa tujuan kita masuk ke dunia ini. Apakah hanya untuk sekadar uang? atau ingin membagikan ilmu yang kita miliki? Kesabaran pun menjadi poin pokok yang dapat membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 dengan kuat. Banyak di antara kita yang ingin prosesnya serba instan. Nyatanya hanya mie yang dapat menghasilkan sesuatu yang enak secara instan. Sedangkan menjadi seorang wirausaha atau 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 diperlukan waktu yang tidak instan agar dapat membangun 𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘣𝘳𝘢𝘯𝘥 yang kuat. Selain penjelasan kedelapan unsur pokok ini pun diselingi pula dengan pengalaman beberapa wirausaha dan 𝘪𝘯𝘧𝘭𝘶𝘦𝘯𝘤𝘦𝘳 sukses yang sudah membaca buku 𝘊𝘳𝘶𝘴𝘩 𝘐𝘵!. Authenticity” – Do what you believe in and want to share with others. Your love for your ideas should withstand the effort of turning them into an enterprise. Gary is a Belarusian-American entrepreneur. He has been highly successful in multiple areas. Firstly, he is a Times bestselling author. On top of this, he is an in-demand public speaker and internet personality. He started his career as a wine critic, who expanded his family’s wine business considerably through the internet. He co-founded a restaurant reservation software company, Resy and Empathy Wines. Gary is now more well-known for his groundbreaking digital marketing and social media use. StoryShot #1: Today, The Possibilities Are Limitless Study social media trends and act on them before they get mainstream. The sooner you fall behind, the more time you'll need to catch up. This for instance applies to which social media platforms you use.

The book explains Gary’s approach to building a personal brand’s content. It stresses creating a pillar piece and distributing it to all social media. Remember, you never want to be confined to one platform. Always look for ways to build a strong brand that spans mediums, businesses, and even your passion. StoryShot #4: Take Advantage Of The Power Of The Social Media I worked obsessively. I studied, studied, studied, studied trying to understand how to do this right & how to build this, because I was so obsessed with doing something special." -Sean O'Shea (excerpt from an excerpt in the book) This one statement seems to me to sum up the essence of the author’s business philosophy: “In a world where the standard is pretty much nothing, you have to be just altruistic enough.“ Judul : Crushing It!: Bagaimana Wirausaha Besar Membangun Bisnis dan Pengaruh Mereka---dan Bagaimana Anda Juga Bisa Melakukannya Social media influencers are facing a lot of competition now. Some people are even taking it to toxic levels. The author is telling us about the mistakes that the influencers are continuously making every day.I would recommend to anyone who wants to create the life of their dreams through doing what they are passionate about. While I appreciated the brevity of the book, it did come off as though he was trying to get you to read his 2009 book, Crush It. Which, is a bit weird. Some of the information in the book is out of date now, specifically the chapter focused on Musicaly and the chapter on Voice First seemed out of place. But I will hand it to Gary, he is not afraid of new technology and has a way of getting people to try out those platforms because you really never know what could come of it. For readers not familiar with the earlier book, CRUSHING IT! includes a summary of the Crush It principles. I found this a valuable section, especially since I wasn’t familiar with the first book. The author boils it down to a pretty short list: “What really matters is a pretty short list: intent, authenticity, passion, patience, speed, work, and attention.” The author then discusses in detail each of these aspects. It’s still true that the right product and content will be the key to building a vibrant personal brand.”