A green blob falls across the screen, followed by the children’s older sister washing her hair and then brushing it. She: What’s wrong with soap and water? I said. OK I find soap and water a bit drying but that’s the price you pay for clean skin. Stop right now and forget everything you ever knew about being a blonde. Up to now you could never be any of these delicate blondes. Clairol Hair Colouring/Lightener (2)

Girl: Lyril? it’s sensational: a new kind of soap! Well, it feels just like soap till you wash with it, then things start to happen

The Camay perfume collections correspond to modern trends, their compositions are diverse, unique and versatile, like a true woman: from the delicate aroma of roses of the French Romantique collection to the exotic and seductive aroma of violets of the Secret Bliss collection. Babysitter: Head & Shoulders? Oh, a shampoo. The ones I’ve tried never seem to do anything for my dandruff. Sandie Shaw: I asked if I could sing about Lux but they said: no, just use your own words. Well, I think New Lux is fantastic, and really new! It’s got a new wrapper and a wonderful new perfume — just the kind I go for! But what’s really marvellous about New Lux is the new silky lather! It seems more than just a lather, it feels like a rich cream, and leaves my complexion so soft and smooth! New Lux makes me feel really good all over … right down to my toes! Try it yourself — see how great it is! Lynx: 1985 Come to find the beautiful fragrance of Jontue — sensual … but not too far from innocence. Jontue — the beautiful fragrance … sensual, but not too far from innocence. Jontue from Revlon — wear it and be wonderful! Kiku: 1974/5

You’ll probably like new Andrex because it’s beautifully soft and very strong. But there's another reason for liking new Andrex: there's much more of it. In fact it gives you more paper on every roll than almost an other tissue. New Andrex: it goes a long, long way Andrex toilet tissue (2): 1972 The tingle you get when you brush with SR is much more than a nice taste — it’s a tingle of health. It tells you something very important, that you’re doing your gums good and toughening them to resist infection. And as this chart shows, gum infection is the cause of more tooth losses than decay itself. The tingle in SR comes from Sodium Ricinoleate — a substance which both dental research and years of use in dental practice have shown to be good for the gums. For many years, Camay was a major sponsor of the soap operas As the World Turns and Search for Tomorrow. Wash years away in minutes with Loving Care Hair Colour Lotion by Clairol. No mixing! No peroxide! Loving Care pours on right out of the bottle. Colours only the grey. Washes it away without changing your natural hair colour! Easy! Used about once a month — Loving Care keeps grey away so you can forget you ever had any. Just choose the tone most like your own. It won’t rub off and looks so fresh and natural. A lorry driver kisses his wife on the doorstep before leaving for work, and all the neighbours come out in their nightwear to remind him about brushing his teeth)French women have always been icons of beauty for the world. But besides their sophisticated style, elegance and femininity, their secret also lies in an exclusive perfume.

The whole family is shown on a bench outside in the garden, where we can see the girl’s shiny hair, followed by the father washing his hair, and the mother taking the shampoo. It was this kind of expert approach to perfume that inspired the creation of Camay in 1926 and has helped it to become a legendary global brand. Girl: It’s soap, but it’s different. You can tell by the lather: that feels different somehow. Even the water feels different! Voice-over: Now it’s even harder to tell because New Harmony looks and feels even more natural — keeps hair looking smoother and softer. A Hungarian online campaign called The Code of Seduction (in Hungarian: A Csábitás Kódja) invites people to fill out a test which tells them which scent will fit their personality and mood the best.I don’t. Head & Shoulders doesn’t just prevent dandruff — it keeps your hair looking great.” Head & shoulders (3): late 1970s

Voice-over: Yes, Crest really works — for grown-ups and children, because only Crest has Fluoristan — a special Fluoride formula. Fluoride is the decay fighter dentists use — the decay fighter dentists put on teeth to prevent cavities. With Crest you put this same fluoride on your teeth at home too, every time you brush. That’s why Crest can cut your family’s cavity rate almost in half. Yes, when you switch to Crest with Fluoride you can prevent about half your family’s cavities. And for stopping mouth odour no toothpaste beats Crest. So switch to Crest and you too may hear:

Camay started gaining popularity in Eastern Europe with 12 new scents being introduced starting from 2004. [ citation needed] She: After rinsing my skin felt smoother — as clean as soap but not at all dry. I wasn’t expecting softer skin after just five days but that’s what I got. Older sister: You trust in Vosene because it gives them family dandruff control with nothing more dramatic than regular shampooing.