He decided to fix the issue and invented the Pedaldish. The invention works with mechanical parts, does not need batteries, and can get wet so it is easily cleaned and won’t malfunction in the rain or during kitchen spills. What Happened During The Pitch? We never talk about failure, but we should, because that’s how we learn. I will be combining my skills from my time as a stand-up comedian, with my personal journey as an inventor to inspire other innovators to keep up the hard work and not give up."

Pedal Dish - Etsy UK Pedal Dish - Etsy UK

Even brilliant new products don’t sell straight away because people generally don’t like change. However, if you can give them confidence in that product and make them see the value then they will start to want it. It is thanks to the support of the Proof of Concept and WINN programmes that people have this confidence in Petvictus products and can see the real value they can make to their lives."Once he had created a prototype, Peter worked with Blue Orchid, a Worcester-based business growth consultancy and Worcestershire Proof of Concept (POC) grant-funding programme - which is part-funded by the European Regional Development Fund. POC is one of a number of business support programmes at Worcestershire County Council and aims to support smaller businesses to develop and protect early stage innovative business ideas. When looking at the 20 most successful businesses that appeared on Dragon’s Den, most of these businesses were not invested in. In fact, some investments fell through after the show and some were scoffed at, bottles were thrown and a Dragon broke a strap of a suitcase. Hill said: “I had the idea from my own experience of coming home and finding my cats’ food untouched and covered in fly eggs. With a sense of frustration, I modified a pedal bin, fitted it with a ramp and taught my cats to step onto it when they wanted to eat. From that day I never lost pet food to flies ever again. Over the months, people coming to my kitchen saw my cats using the homemade feeder and it became the source of many discussions. Dragon’s Den is a British television series which allows several entrepreneurs to pitch their varying business ideas to a panel of five wealthy investors or Dragons, in the hopes of securing a financial investment while offering a stake in their business in return. The show is presented by Evan Davis. His invention aims to provide a long-term, sustainable solution to the problem of having to throw away spoilt pet food. It is claimed that flies can’t reach it and floating airborne microbes are kept away from it, reducing the risk of infections. The design of the Pedaldish means that cats and small dogs can open the lid by stepping onto the ramp and the container is also raised off the floor, so pets don’t have to crouch to eat, which is said to help them with digestion.

from Redditch appears on Dragons Amateur inventor Peter Hill from Redditch appears on Dragons

Flies can’t reach the food inside and floating airborne microbes are kept away, reducing the risk of infections such as campylobacter. I believe everyone has one brilliant product or idea in their mind and whilst Pedaldish is something I am really proud of, I think my best is yet to come." Theo Paphitis broke the suitcase’s strap which led the other Dragons to question the product’s quality Despite not getting an offer from any one of the Dragons, Aquatina is available in over 300 stores in the UK with an international distribution that covers over a dozen countries. Watch The Pitch:

Projects & charity work

The Dragons were all over Pete’s pitch, enthusiasm, and charisma. However, not all of them were convinced of the products or the market.

Review | Burgtec Penthouse Mk4 Composite Pedals Review | Burgtec Penthouse Mk4 Composite Pedals

Swing Patrol will be launching a charleston fitness program and is organizing a swing initiative for senior citizens. Watch The Pitch:

🍪 Privacy & Transparency

Pedaldish keeps pet food in a sealed container with a flap lid. A cat or small dog can open the lid by stepping onto the ramp. Inside is a shallow bowl for a single portion of meat and a deeper bowl for larger meals. Biscuits stay crunchy, meat stays moist and the sealed dish also contains the smell of food. Approved Food helps families save some 70% on their shopping by selling food and drink that is approaching or past its sell-by date. Pete Hill, founder of Petvictus, has developed a cat feeding bowl that reduces food waste and keeps food fresh in warmer weather. Thanks to support from two EDRF funded programmes, and approval for investment from Dragon’s Den’s Deborah Meaden, Peter will be inspiring others wanting to bring their inventions to market at our next WINN Wednesday event this November.

PedalDish One Size | Your Pets Pro For Cat Goodies

They believed it would not make any profit and it would eradicate the problem caused by single-use bottles Peter designed the original prototype of Pedaldish using parts from a pedal bin in his garage in Redditch, Worcestershire. Currently, Pete is improving his design of Pedaldish and promoting his inventions. Watch The Pitch:

INSPIRING OTHERS TO BRING THEIR INVENTIONS TO MARKET

How much wasted pet food do you throw Away Each week – PedalDish keeps food covered after serving, stopping flies and airborne microbes reaching your pets food, which helps keep biscuits crunchy or meat moist. The lid opens when a pet steps onto the ramp and closes as they move away; No electronics, sensors or motors and best of all, no batteries to replace. Some pets will take to PedalDish immediately, if you have a more nervous pet, PedalDish comes with a training Wedge which you can use to hold the lid fully or half open as your pet gets use to coming and going for food. Product Features I would come home to find my cats’ pet food untouched and covered in fly eggs and I knew something had to change. I modified a pedal bin, fitted it with a ramp and taught my cats to step onto it when they wanted to eat. From that day I never lost pet food to flies again,” said Peter .