Durex is partnering with HIV charity (RED) in a three-year collaboration that aims to raise awareness about AIDS among younger consumers.

With an aim to make the process of lovemaking easy, enjoyable and satisfying, Durex offers a wide range of condoms for men. The year 1929 made history by registering Durex under the London Rubber Company. Pioneer of lubricated condoms in 1950s, the company has made it easier for lovers to experience uninterrupted lovemaking. Going against the stereotypes, Durex has transcended beyond the social conundrum and paved the way for a remarkable solution for safe lovemaking. This campaign is raising awareness around a hugely important issue in a provocative and fresh way by encouraging people to ‘give a f**k’ about AIDS. I’m proud to use my voice to raise more awareness and hopefully encourage more people to care! The Swedish star has teamed up with Durex and (RED) to launch a special condom as part of a new campaign called Have Sex and Save Lives. The line-up of pop sensation Zara, alongside a mix of global celebrities and influencers aims to help rally young people around the world to protect themselves and others by choosing (DUREX) RED and driving awareness by sharing social-first content.The large version of the Thin Feel Condom, available in the UK and some other international markets

Zara Larsson comments: “For the first time ever, you can literally ‘Have Sex and Save Lives’. It is empowering that we can all help to protect ourselves by having safe sex, and at the same time, join the fight to end AIDS through helping girls in South Africa who really need our support. Every two minutes an adolescent around the world is infected HIV and it’s so important that my generation use their voices to encourage others to ‘give a f**k’ to stop this happening.” You should know that all the Durex condom sizes are not available in every market. For instance, Durex Close Fit, which was the smallest condom from Durex, was not available in the US but was offered in the EU market. This Durex condom features an anatomic, "easy-on" shape. Nothing special, but gets the job done and people love it for its reliability. Ben Wilson, global category director of Durex tells Marketing Week: “As a brand we are really trying to partner with people like (RED) in areas like HIV to make a difference to raise awareness but also to make an impact on the ground.READ MORE:Why Durex wants to be seen as ‘more than just a condom brand’ Why Durex wants to be seen as ‘more than just a condom brand’ Swedish singer Zara Larsson is joined by Emmy Award-winning actor Thandie Newton, Broadway star Javier Muñoz, comedian, singer and actor Phoebe Robinson, influencer and activist Tyler Oakley, singer, rapper and actor Jacob Latimore, and actor Christian Navarro, in a provocative short film, which encourages viewers to show their support by sharing online using #HaveSexSaveLives and #GAF Under this name it's available in Europe. In the US there was Durex Extra Strength but it seems it's no longer available. Update: Durex has discontinued this condom in general, which means that one of the biggest condom brands in the world doesn’t have any small condoms in its selection. A shame. In the UK Durex now sells Durex Originals Close Fit condom but its width is 52mm which I wouldn’t classify as a small condom. Here are the alternatives. Just a classic Durex condom with a straight shape, made from natural latex. Comes in two different wrappers: the blue one and the orange one (Durex Basic Orange).