Versace was now considered haute couture. The Couture collection put Versace into their own category, and it was great and unique. This would be the most recent change to the Versace symbol (as of the publication of this article). However, the colouring and layout would continue to vary from product to product. The Versace pattern is officially known as the “Versace Barocco” or “Baroque” print. This name is derived from the Baroque art movement, which originated in Italy in the 17th century. The movement was characterized by grandeur, drama, and ornate designs, which are all reflected in the Versace Barocco print.

The brand has fully embraced the Versace symbol meaning as part of the Versace brand identity, encouraging designs that evoke emotion similar to those found when confronted by Medusa. They welcome the paradoxical nature of the character, boasting indescribable beauty while radiating a (literally) petrifying fear. If you’re a fashion enthusiast, then you’ve undoubtedly come across the iconic Versace pattern at some point. This pattern is characterized by its bold and elaborate designs that exude luxury and sophistication.The history of this brand starts in 1972 when Gianni Versace left Calabria and went to Milan where he worked as a designer and made a collection for a clothing firm named “Florentine Flowers”. In recent years, we have seen a resurgence of the Barocco print on runways across fashion brands worldwide. It has also become a popular choice for street style enthusiasts who love to incorporate bold prints into their outfits. The Versace’s Greek key design symbolizes the company’s ties to Greek art and culture. The motif is composed of recurring geometric elements, which stand for continuity and unity and represent the brand’s dedication to classic fashion and design. 9. How does the Versace logo compare to other luxury fashion brand logos?

Fashion brands like Versace really a lot on their logos. While we can see that the design of Versace products set them apart, we also need to consider the Versace logo that lets people know where the original design has come from. Due to its unmistakable Medusa head motif and Greek key design, the Versace logo stands out among other premium fashion brands. The Versace logo includes a distinctive blend of symbols and graphic elements that instantly identifies it, unlike those from other premium firms that could employ identical fonts and colors. 10. Can you explain the symbolism of the Versace logo? Some have highlighted the irony behind using Medusa's head in the logo of a fashion house, as the myth of Medusa serves as a warning against vanity and lust, with some connecting "fashion" as a genre with those character traits.

In 1982, Versace began putting its name on designer accessories, furniture, and home goods. Then, in 1989, Gianni released a collection of outfits that were silk with leopard skin and Medusa head prints.

The storied and intricate past of the Versace brand (and by extension, their logo) details an inspired artist who was able to leverage a brand to become an international fashion and design icon. In conclusion, the Versace logo has really been a big part of the history of this brand and it shows the origins of their style and values.Princess Diana wore a version of the first-ever dress, a one-shouldered gown, Gianni made in his childhood. Jennifer Lopez “J-Lo” Gianni Versace was passionate about Greek mythology and art. He was born in Southern Italy so maybe this is one of the reasons why we went for this artistic look for his Versace logo. He had a rich Hellenic heritage and it really has become one of the authority brands when we think about fashion. The Color of the Versace Logo Versace, from the very beginning, has made fine clothes in a whimsical and intoxicating fashion, and that has been the formula for its success, from its founding until this very day. History of Versace Born May 2, 1955, in Reggio Calabria, Italy, Donatella was the baby of the Versace family and, as she is quoted as saying, “…the best-dressed girl in the city”. She formed her own style as a teen, dyeing her hair platinum blonde and penning herself very dark eyes. Thanks to a few subtle tweaks, we now have not one but two Versace logo variations to take inspiration from.