A manufacturer might sell its product into another territory, where a distributor or merchant ends up exporting Spilling the Beans: How Much Caffeine is Too Much?. Food and Drug Administration. Accessed 9/22/2023. Prime is marketed as zero sugar and low calorie, but it's got sucralose, which is an "artificial sweetener which has been shown to alter the gut microbiome and increase levels of systemic inflammation". The energy version of Prime isn't officially sold in major supermarkets in the UK yet, but some smaller corner shops have been selling them. However, from April they are set to be more widely available in the UK, reports The Mirror. The Prime drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, has become popular and has been flying off the shelves. There are two products for sale – Prime hydration and Prime energy.

Prime Energy drinks include a label indicating that they’re not recommended for individuals under 18 years of age, those with caffeine sensitivity and women who are pregnant or nursing. This practice aligns with the American Beverage Association’s (ABA) labeling guidelines for caffeinated beverages. Prime Hydration IngredientsSocial media influencers Logan Paul and KSI meet fans during a Prime promotional event in Copenhagen, Denmark, on June 27.(Ritzau Scanpix/Ida Marie Odgaard/Reuters ) A primary concern with Prime Energy is its caffeine content, which is especially significant for parents to consider, says Malone. Although Prime Energy labeling indicates the beverage is for those 18 and older, she observes that Prime “heavily markets toward young people who may not realize there’s a difference between Prime Energy and Prime Hydration.” Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. Logan Paul vs. KSI 2 fight results, highlights: KSI wins controversial split decision in celebrity bout. CBS Sports. Accessed 9/22/2023. Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age. Children don't need energy drinks anyway – they have plenty of energy!

To determine whether Prime drinks are right for you, it’s important to factor in your health conditions, including whether you’re pregnant or nursing, your diet, any supplements you might be using, physical activity and sleep quality, advises Zenker. Prime Energy contains 200 milligrams of caffeine in its 12-ounce serving cans. The FDA specifies an intake of 400 milligrams of caffeine a day in healthy adults is generally considered safe and not linked to adverse effects such as insomnia, jitters and fast heart rate. Electrolyte replenishment is important after strenuous exercise, emphasizes Lindsay Malone, a private practice registered dietitian and instructor at Case Western Reserve University in Ohio. Interestingly, Prime Hydration provides less sodium (10 milligrams)—an electrolyte that maintains fluid balance—in comparison to other sports drinks, notes Zenker. While the coconut water base offers potassium, which can contribute to sweat replenishment, Prime is missing the mark on the electrolyte we lose the most through sweat—sodium, says Dana White, a registered dietitian nutritionist and certified athletic trainer in Connecticut. Additionally, Prime Hydration contains B vitamins, and while those are important nutrients, they don’t add anything to the hydration potential of a beverage, says Bonci. White agrees, explaining “you don’t lose B vitamins in sweat.” These nutrients are very common in the food supply and carry low risk of deficiency for most people, adds White. UFC announces global marketing partnership with Logan Paul and KSI for their Prime Beverage Brand. UFC. Accessed 9/22/2023.

Why is Prime Energy drink so popular?

It can also interfere with sleep, which children need plenty of. She added: "Caffeine results in an increased need to pass urine, so will not help at school with more trips to the toilet and could contribute to bed wetting." However, from April they are set to be more widely available in the UK, and a doctor has issued a warning to parents about children about the drink's high caffeine content. Prime energy contains a whopping 200mg of caffeine, compared to 86.4mg in a can of Monster Energy.

The Prime energy drink, which was launched by English YouTuber KSI and American YouTuber Logan Paul last year, is set to arrive in the UK soon - and a warning to parents has already been issued. Some smaller corner shops are selling it well over its recommended retail price, and parents are complaining about how hard it is to get hold of the beverage. The YouTubers have a relatively young fan base, and many youngsters have been desperate to get their hands on the product. Although it's not easy to find all the ingredients online, Dr Lee also notes that there are other things to consider when deciding whether to buy your children a Prime drink. She said: "Dipotassium phosphate is an artificial flavour enhancer and preservative which is said to be safe for consumption but can cause symptoms such as nausea, vomiting, headaches and constipation." Artificial sweeteners are calorie-free— however, they aren’t well-studied in children and typically taste sweeter than sugar, promoting a sweet preference, according to Zenker. While artificial sweeteners are generally considered safe, there’s still much research needed, especially regarding their long-term effects, she adds. Prime Energy IngredientsBody Fuel, a Liverpool-based competitor to Prime which has been endorsed by Paddy ‘The Baddy’ Pimblett, went on sale last week. The doctor added that Prime is made from coconut water, which is "full of electrolytes (sodium and potassium)" but "again, children obtain plenty of these from their diet. They do not need any extra from an energy drink. What they need during the day is plenty of good old-fashioned, water." Dr Lee also notes that there is added zinc, and said: "Most children do not need zinc supplements – it is readily obtained from the diet. This can cause symptoms too, such as vomiting, diarrhoea and headaches."

FDA asked to investigate Logan Paul’s energy drink, Prime, which has the caffeine of 6 Coke cans. Associated Press. Accessed 9/22/2023. The brand, which comes in ‘hydration’ and ‘energy’ forms is ubiquitously available and was launched as a social media, influencer-type product that has the undivided attention of children under the age of eighteen,” writes Sen. Schumer in his letter. “These same children are also the target market for Prime. Many physicians have serious concern for Prime, and I write to specifically urge your agency to investigate Prime for its claims, marketing and caffeine content.”

Is Prime an energy drink?

Dr Deborah Lee, from Dr Fox Online Pharmacy, told The Mirror: "I would not recommend children drink Prime energy drinks or other energy drinks for children of any age.