Gitomer, Jeffrey (December 5, 2006). Little Gold Book of YES! Attitude: How to Find, Build, and Keep a YES! Attitude for a Lifetime of Success. Financial Times-Prentice Hall. ISBN 0-13-198647-3.

Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster It’s clear that hearts are being softened to the Bible. But will this willingness to open scripture—even if infrequently—evolve into a deeper engagement with the message? Or will middling Bible usage satisfy a need for “just enough?” When something goes wrong, remember it's no one's fault but yours. You always have (and have had) a choice. If you think it's okay, it is. If you think it's not okay, it's not. Ignore the junk news. Work on a worthwhile project, make a plan, or do something to enhance your life." If they turn you down because of "price," whose fault is that? If they don't return your phone call, whose fault is that? If they decided to buy from the competition, whose fault is that? Yours - you couldn't get the prospect to lean forward. Don't blame yourself - Take responsibility for it. Learn from it. And then do something about it!"Audie Award for The Little Red Book of Selling. Awards recognizing distinction in audiobooks. Best Business/Educational title of the year. [16]

Due to the relative scarcity of antique Bibles in decent condition which are 200+ years old, their value and collectibility rises.Gitomer, Jeffrey. The Little Red Book of Selling: 12.5 Principles of Sales Greatness. Unabridged. (September 9, 2008) New York: Simon & Schuster For example, even an incomplete King James Bible from 1611 can still be worth a considerable amount. Individual leaves from centuries old Bibles can have value For a different perspective, Product-Led Growth focuses on how SaaS companies can use their product as their main method of acquiring (and retaining customers). Rather than following the traditional sales cycle where you work your way through the funnel, the idea behind Product-Led Growth is that you start with the product, letting the customer experience it and all the associated benefits, before they upgrade to a paid plan. Many parts felt repetitive but the Jeffrey makes his points effectively & makes the reader understand how important it is to keep practising the “Art of Sale” regularly ! It was more of a presentation rather then a proper non-fiction book, the entire content even though being quite good could have been shrinked to half its size.

Old Bibles published between 1900-2000 are almost exclusively considered reading material and unless your copy was owned by someone famous, it is not worth further research.After a stint policing the rough streets of Kansas City, Missouri, Chris Voss joined the FBI, where his career as a kidnapping negotiator brought him face-to-face with bank robbers, gang leaders and terrorists. Never Split the Difference takes you inside his world of high-stakes negotiations, revealing the nine key principles that helped Voss and his colleagues succeed when it mattered the most—when people’s lives were at stake… Never Split the Difference will give you a competitive edge in any discussion.” Contents Stop blaming circumstances for your situation. It's not the rain, or the car, or the phone, or the product - it's YOU. You have a choice in everything you do. Choose a better way. Don't blame the path, change the path. Don't blame the situation, change the situation."

How can a book that was originally published in 1984 (yes, this is book has been around longer than me) possibly be relevant to SaaS sales? Despite predating SaaS by more than a decade, Cialdini’s book is an essential read. For example, Michelle Kanan’s chapter on building a Sales Enablement team covers absolutely everything you need to know to get started, from the best definition I’ve read yet (“It’s the work sales managers do when they’re really good at their jobs and they really care”) to making those all-important hiring decisions. Gitomer, Jeffrey. The Sales Bible New Edition: The Ultimate Sales Resource. Unabridged. (May 6, 2008) New York: Simon & Schuster ISBN 978-0-7435-7266-8 This book, written by Steli Efti, is the no B.S. guide to presenting software like a pro. If you’re a SaaS startup founder or sales rep, you’ll learn to:When asking about the service, the prospect may inquire about delivery, customer service, and warranty. Jeffrey Gitomer the author of Multi-Million Sold Books gained notoriety in November, 2003 for being the first passenger ever to be banned from US Airways. The airline cited chronic, unreasonable complaints, numerous confrontations with employees, and verbal abuse that allegedly brought employees to tears. In an interview, Gitomer described himself as a demanding, but not abusive, customer and cited only one time that he made an employee cry, several years prior. In October 2004, Gitomer was quietly reinstated as a customer and passenger, having learned from the experience and documenting the positive outcome. All his frequent-flyer miles were restored.