With a distinct nod to its unique and colourful brand heritage, this latest campaign will look to recruit greater numbers of Gen Z customers whilst retaining Tango’s distinctive brand identity. https://www.talkingretail.com/products-news/soft-drinks/tango-launches-new-limited-edition-citrus-flavour-29-05-2014/ In March 2000, an advert originally produced in 1998, which depicted a pre-fame James Corden being bullied for not drinking Tango, was banned because it was seen as encouraging the bullying of overweight children. [40] [41] [42] The replacement was a satirically inoffensive advert, Drink Tango: It's Nice.

This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (influencer), Cirkle (PR), MSix (Media) and Bloom (Visual Identity). https://www.talkingretail.com/products-news/frozen/tango-ice-blast-gets-four-summer-flavours-20-06-2016/ This campaign marks the first step into a new, long term brand platform that dramatises Tango’s dangerously potent flavour and will be brought to life by an integrated agency team comprised of VCCP, Girl&Bear (content creation studio), Infused (Britvic’s in-house social team), Whalar (content creators) Cirkle (PR), m/Six & Partners (Media) and Bloom (Visual Identity). Cherry-flavoured drink. It was initially introduced as a limited edition in 1998 before becoming a permanent edition in 2001. https://www.britvic.com/our-news/performance/tango-launches-berry-peachy-the-first-flavour-in-new-tango-editions-range/Light - Have a job that involves long periods of sitting (office-based / driving) or are home-based and sitting for much of the day. Typical jobs: office worker, sales rep, bus/taxi/lorry driver. Britvic doubles Tango ad spend | Advertising news | Campaign". Campaignlive.co.uk. 27 March 1997 . Retrieved 13 August 2011. New Tango launch attracts wrong kind of attention – Marketing News". UTalkMarketing. 30 September 2009 . Retrieved 26 June 2010.

Tango Clear was a brand of no-calorie clear drinks introduced in April 2005. It was another attempt by Britvic to increase sales of the Tango brand and was aimed at the young female market. [32] [33] CORDELIA BRABBS, 9 March 2000, 12:00am (9 March 2000). "Britvic stands by banned Tango ad". Marketing magazine . Retrieved 28 February 2013. {{ cite web}}: CS1 maint: multiple names: authors list ( link) CS1 maint: numeric names: authors list ( link) The campaign will run in the UK from 15th April on TV, broadcast video on demand, social and online video.A low-calorie Orange, Mango and Tropical flavoured variety, and is the second in the "Tango Editions" series. Thu, 5 Oct 2000 (5 October 2000). "It takes two fun brands to Tango | Archive". Marketing Week . Retrieved 13 August 2011. {{ cite web}}: CS1 maint: numeric names: authors list ( link) The original variety; an Orange-flavoured soft drink. It has seen many different alterations and recipe changes throughout the years. Heavy - Active for much of the day, walking non-stop and carrying objects. Typical jobs: hospital/ward nurse, waitressing in a busy restaurant, cleaner, porter, labourer/construction worker, gardener, farm worker. Leisure Activity Level

https://www.nutraingredients.com/Article/2003/01/27/Britvic-launches-fizzy-drink-alternative#:~:text=Freekee%20has%20been%20under%20development,a%20%C2%A36.25%20million%20launch. Most subsequent Tango advertisements have avoided showing violence, except for the advert from October 2004, " Pipes", which showed a man rolling down a hill with concrete pipes, causing it to be banned, and the advert from March 1997, "Vote Orange Now", where the orange clad man made another appearance, slapping the advert's protagonist several times. This latter advert was featured in the first advert break on Channel 5. [39]A low-calorie Peach and Raspberry flavoured-variety. It is the first in the "Tango Editions" series. Inactive - Do very little exercise, going for the occasional walk (moderate pace, low intensity). Spend majority of leisure time doing activities such as watching TV, playing computer games, on the internet, reading, cooking, driving, general household chores.