Jai Singh, of MJ’s Go Local in Sheffield, said of the decision: “Hop House 13 was a good product for customers to try if they’re used to lager but wanted to transition to craft beer. We’re surprised by Diageo’s decision to delist the line as it’s popular in our store, and there isn’t anything on the market that quite compares. Guinness is going to discontinue its craft brand Hop House 13 in the UK, a spokeswoman of Diageo confirmed on Thursday. The brand will still be available in Ireland, Northern Ireland and other markets.

This means they have ceased the sale of Hop House 13 in keg immediately from today 8 th March 2021 and all can and bottle formats will follow from 30 th June. The UK’s only retail and commercial drinks specialist. We’ve been selling wholesale winesfor over 40 years. As a country-wide business, we know your customers and what they drink better than anyone else.

Ireland: Diageo Warns of Further Delays in EUR 200 Million Investment

Hop House 13 Lager is not like every other lager. Made by the same people who brought Guinness to the world, this Irish delight is brewed with local barley, a cosmopolitan selection of hops from Australia and the USA, and the exact same yeast used for its darker, older sibling. Registered Office: 11 Angel Gate, 326 City Road, London, EC1V 2SD. Registered in England and Wales, No. 454555 The Guinness spin-off– which Diageolaunched in 2015 in a bid to cash in on the craft beer boom– has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars. It will continue to be sold in Ireland, Northern Ireland and other markets.

MyHome.ie (Opens in new window) • Top 1000 • The Gloss (Opens in new window) • Recruit Ireland (Opens in new window) • Irish Times Training (Opens in new window) Guinness has said it has no plans to stop selling Hop House 13 in Ireland after the brand was last week discontinued in Britain. The beer initially performed well and became one of the UK’s top-selling beer brands, buoyed by growing demand for posher brands and solid distribution in the mults.At St. James’s Gate, we like to think that anything we can dream up, we can brew up and we never stop experimenting with recipes old and new. That way, we get to explore unique flavours with passion, with creativity and with love. And you can taste it all in our beers! It had been “adifficult decision to make, but one that we believe is right for Guinness in the long term”, she added.

A Diageo spokesperson commented: “We have recently undertaken a review of our beer range and have taken the strategic decision to prioritise the main Guinness trademark in Great Britain and delist Hop House 13 lager. Hop House 13 was launched in 2015 following a successful trial in Ireland and aimed to help retailers target premium lager drinkers who were looking for an enhanced taste that lager offers. This double-hopped beauty is just one delicious brew created by the talented team of brewers at our official home of experimentation in Dublin, the Guinness Open Gate Brewery. The results are fruity, crisp and full-flavoured, with an apricot peachy aroma, a light golden hue and a stout-like ivory top. The best of both worlds! Don't wait in! We'll drop you a text the day of your expected delivery by 4pm and let you know a 2 hour delivery window

However, during the pandemic the brand suffered a lot and after a review of its beer portfolio Guinness has now “taken the strategic decision to prioritize the main Guinness trademark in Great Britain”, according to Diageo.

The Guinness spin-off – which Diageo launched in 2015 in a bid to cash in on the craft beer boom – has been delisted by its parent company and is set to disappear from supermarkets, pubs and bars, according to reports by The Grocer​​. It will continue to be sold in Ireland and other markets.Look: Orange, yellow clear colour. Bubble going up. About haft finger of white heard. Nice retention on the glass Our bins hold 18-24 bottles of wine or Champagne or 2-3 cases of lager when filled with ice and water. Drinks will be chilled in 30-45 minutes and will be kept cold for several hours, especially if kept in the shade. Hop House 13, a double-hopped lager brewed with barley, Guinness yeast, Australian Galaxy and Topaz hops, and American Mosaic hops was initially launched in Ireland in 2015 in a bid to cash in on the craft beer boom. Initially, the brand performed well and was soon also launched in other markets including the UK, where it became one of the fastest-growing beer brands. Pours a light bronze color, clear. Decent carbonation rising. Creamy white 1-finger head. Good head retention. Diageo has announced it’s delisting Hop House 13 in the UK in all supermarkets, pubs, bars and convenience stores.