Guinness is synonymous with Ireland. Deeply woven into the very fabric of Irish society, Guinness is more than just an alcoholic beverage; it is a national icon full of history and heritage. Guinness ran an advertising campaign in the 1920s which stemmed from market research – when people told the company that they felt good after their pint, the slogan, created by Dorothy L. Sayers [51] [52]–"Guinness is Good for You". Advertising for alcoholic drinks that implies improved physical performance or enhanced personal qualities is now prohibited in Ireland. [53] Diageo, the company that now manufactures Guinness, says: "We never make any medical claims for our drinks." [54] Gilroy art brought to life various Guinness drinking campaigns from 1928 to the 1960s. The hapless zookeeper is a caricature of Gilroy himself, shown with unruly zoo animals. This beer mat came in a Bottle / Glass gift set in the 1990s

We’ve had a lot of questions over the years asking about everything from ‘Is it bitter?’ to ‘How is a good pint poured?’. The end of the 19th century saw Guinness selling 1.2 million barrels a year. The brewery had grown to 60 acres and had its own railway and fire brigade. The employees were amongst the highest paid workers in Dublin with a range of employment benefits. Contemporary Guinness Draught and Extra Stout are weaker than they were in the 19th century, when they had an original gravity of over 1.070. Foreign Extra Stout and Special Export Stout, with ABV of 7.5% and 9% respectively, are perhaps closest to the original in character. [46] Hunter said: “There’s a lot of great work happening in the No & Low alcohol space and Genius Brewing is a brand that is paying attention to the evolving lifestyle changes of drinkers all over the world. Its light craft lager delivers on taste and allows drinkers to enjoy one of life’s pleasures without compromise.” In the late 1980s and early 1990s, in the UK, there was a series of "darkly" humorous adverts, featuring actor Rutger Hauer, with the theme "Pure Genius", extolling its qualities in brewing and target market. [121]When Guinness is poured, the gas bubbles appear to travel downwards in the glass. [108] The effect is attributed to drag; bubbles that touch the walls of a glass are slowed in their travel upwards. Bubbles in the centre of the glass are, however, free to rise to the surface, and thus form a rising column of bubbles. The rising bubbles create a current by the entrainment of the surrounding fluid. As beer rises in the centre, the beer near the outside of the glass falls. This downward flow pushes the bubbles near the glass towards the bottom. Although the effect occurs in any liquid, it is particularly noticeable in any dark nitrogen stout, as the drink combines dark-coloured liquid and light-coloured bubbles. [109] [110] Our History". 13 January 2010. Archived from the original on 13 January 2010. {{ cite web}}: CS1 maint: bot: original URL status unknown ( link)

Bourke, Edward. "The Guinness Fleets". On-line Journal of Research on Irish Maritime History. Archived from the original on 29 September 2014 . Retrieved 25 November 2014. During World War II, the demand for Guinness among the British was one of the main reasons why the UK lifted commerce restrictions imposed in 1941 to force Ireland into supporting the Allied Powers. [17]For those of you that have a nitrogen gas generator in your lab, please don’t start using it on your home brew – no matter how much you love Guinness and fancy making your own nitro beer! Worldwide curiosity

The UK commercial " noitulovE", first broadcast in October 2005, was one of the most-awarded commercials worldwide in 2006. [133] In 2006, Diageo, owner of the Guinness brand, replaced the Michael Power campaign with the "Guinness Greatness" campaign, which they claim emphasises the "drop of greatness" in everyone, in contrast to the high-tension heroics of the Power character. [127] Tony’s question is particularly well-timed, because Guinness welcomes winter spices – think cloves, juniper, allspice, cinnamon. A steamed syrup pudding is, Flynn says, an excellent example: “Add Guinness and some maple or golden syrup, and it will be amazing.” As with all good relationships, it’s important to take things slowly, though. “Because of the bitterness, play around with Guinness in moderation at first,” Flynn advises. Do that, he says, and you’ll find a “worthwhile burst of flavour”. Guinness Announces Irish Launch of Guinness 0.0 Non-Alcoholic Beer". 11 June 2021. Archived from the original on 5 November 2021 . Retrieved 5 November 2021. Brew 39 was sold in Dublin from late 2005 until early 2006. It had the same alcohol content (ABV) as Guinness Draught, used the same gas mix and settled in the same way, but had a slightly different taste. Many found it to be lighter in taste, somewhat closer to Beamish stout than standard Irish Guinness. [69] The Beamish & Crawford Brewery was established in 1792 in the City of Cork, and was bought by Guinness in 1833. [70]Until 2016 the production of Guinness, as with many beers, involved the use of isinglass made from fish. Isinglass was used as a fining agent for settling out suspended matter in the vat. The isinglass was retained in the floor of the vat but it was possible that minute quantities might be carried over into the beer. [39] [40] [41] [42] Diageo announced in February 2018 that the use of isinglass

Cork City and County Archives". footnote 39. Archived from the original on 16 October 2018 . Retrieved 26 October 2018. A surprising twist in the lineup is the Guinness Coffee Beer. This innovative blend marries the roasted richness of coffee with the hearty body of Guinness, culminating in a taste experience that's both familiar and novel. It's a must-try for those who love their brews dark and their mornings aromatic. Note that drink equivalents take into account the volume of the beverage. Therefore, if you have a larger or smaller serving, it will vary accordingly. Guinness West Indies, a Porter which imitates the 1801 variety with notes of toffee and chocolate: 6% ABV.

Bring on the science

Rooney, Ben (5 September 2014). "Guinness to sell American style lager in U.S. market". CNNMoney. Archived from the original on 12 August 2020 . Retrieved 3 August 2020. Arthur Guinness passed away in 1803, leaving behind the brewery to his son, Arthur II. Thus began a brewing dynasty, with the business being passed from father to son for five generations. In 2009, the To Arthur advertisement, which started with two friends realising the company's long history, hail each other by lifting up their glasses and saying: "to Arthur!". The hailing slowing spread throughout the bar to the streets outside, and finally around the world. The advertisement ends with the voiceover: "Join the worldwide celebration, of a man named Arthur". [135]