In 1924, the Ströhers registered the name Wella at the German patent office. As wigs and hairpieces fell out of fashion, the company turned to permanent wave products; the name Wella was taken from Dauer wellapparat, meaning "permanent wave device" in German. In 1927, they introduced the first perming appliance and supplied it to salons. In the 1930s Wella developed the first hair dryers with built-in motors and movable tubes that allowed head movement during the drying process. Also in the 1930s, Wella introduced Wella Junior, a portable perming machine. Roller & Perm rods Perm rollers and perm rods are the must have hairstyling tools for creating curls and waves. At HairCo and Beauty we offer top brands like Denman and Hair Tools which offer a variety of options, including hot rollers for heat-assisted styling, bendy rollers for flexible curling, and soft rollers for gentler results. Heatless rollers are also available for those who prefer to avoid heat damage while achieving beautiful curls. These tools provide versatility and enable hairstylists and enthusiasts to create a wide range of stunning hair looks. So, if you're wondering 'what color should I dye my hair?' or 'how do I know what color suits me?' you can find out with our color chart guide. Consider this your chance to demystify the salon experience, and your opportunity to 'try on' a hair color before you fully commit. Colorists, read on to brush up on the skills you’ve already expertly honed. Coty Completes Merger with P&G Specialty Beauty Business". www.businesswire.com. 2016-10-03 . Retrieved 2020-10-23.

Gowns & Capes Elevate Your clients Salon Experience with Hairco and Beauty’s Gowns and Capes! At Hairco and Beauty, we understand that your clients deserve nothing but the best. That’s why we offer a curated selection of protective clothing, hairdressing gowns, and capes designed with your clients’ comfort in mind. Our products, from top brands like Agenda, Monodry, Hair Tools, Haito, and DMI, ensure your clients’ satisfaction by keeping them safe and protected. Explore our collection today and enhance your salon’s image with Hairco and Beauty’s premium protective wear. Your clients will appreciate the attention to detail that sets your salon apart. FOR PEOPLE NOT ALLERGIC TO HAIR COLORANTS - Although the risk of developing new allergy is reduced, there remains a risk of allergic reaction that can be severe. Always perform an allergy alert test 48h before each coloration. Strictly follow safety instructions and consult www.wella.com/kolestonperfect. If your client has ever experienced an allergic reaction to hair colorants, you should not color. ME+ is present in specific shades of Pure Naturals, Rich Naturals, Vibrant Reds, Special Blonde and Deep Browns of the Koleston Perfect brand.

Colour is precisely formed at the right place deep inside the hair, while providing protection to the hair bonds. Wella founded Making Waves in 2011 – a programme that teaches hairdressing and life skills to disadvantaged young people. The program started in Brazil and has since expanded to include Romania, Cambodia, and Vietnam and has trained over 44,800 people. [9] Couch Roll Agenda provides reliable protection for beauty beds with its couch roll options, including the 20-inch and 10-inch variants. These sanitary and high-quality beauty rolls ensure a clean and comfortable environment for clients during beauty treatments. In the 1960s, the company launched Wella Privat, a salon-exclusive product range that let customers take professional-style products home for the first time. In the early 1970s, Wella introduced Perform a new perm product that allowed hairdressers to create Afro style looks. In 1972 they released Wella Balsam, the first shampoo specifically produced for retail sales. The advertising campaign featured the stars of TV show Charlie's Angels: Farrah Fawcett, Jaclyn Smith and Cheryl Ladd. In 1981, actress and model Brooke Shields appeared in an advertising campaign for Wella Balsam. Wella also launched For Men, their first ever product line exclusively for men.

NEW KOLESTON PERFECT with ME+ also requires no habit change for stylists as it features the same mixing ratio, the same development time and the same grey coverage, all enhanced with easier mixing, more precise application and an improved fragrance that offers a better experience for colorists and clients. Brushes & Combs At Hairco and Beauty, our commitment is to cater to the professional industry, and we extend this dedication to our range of professional brushes. Whether you’re a seasoned stylist or a fresh faced apprenticeprofess, our collection encompasses all your hairbrush essentials. From barrel brushes to eco-friendly paddle brushes, and from tint brushes to tangle tamers, we’ve got you covered. Explore a variety of high-quality brushes, including thermal brushes, detangle brushes, tangle tamers, and ceramic brushes. With trusted brands like Head Jog, Denman, Olivia Garden, Agenda, and Pro Tip, we’re your partner in achieving the finest in hairstyling. Experience the difference that professional-grade hairbrushes can make in your salon. Trust Hairco and Beauty to ensure your clients receive nothing but the best in hair care and style, because we understand that every detail counts. Let us elevate your hairstyling game with the perfect brush for every need.In 1995, Wella re-launched the Koleston line as Koleston Perfect. The new product included natural ingredients including fruit wax. 2002 saw the launch of Wella TrendVision, an annual presentation of Wella's haute couture hair collections. The event is now known as the International TrendVision Award, or ITVA: a global hairdressing competition. [6]

It’s vital to add enough natural to your client’s target shade. This is how you ensure the finished look appears flawlessly natural. The Koleston Perfect Pure Naturals family features a spectrum of warm and cool tones, each offering up to 100% coverage of greys. Not sure how much to use? Add in ⅓ of a Pure Naturals shade on hair that’s 30%-50% grey and ½ of a Pure Naturals shade for hair that's 50%-100% grey. 2. Cover Stubborn Greys First Gel & Wax For the dedicated hairstylists and barbers who demand excellence, Hairco and Beauty presents a curated selection of top-tier gel and wax products. Our offerings are meticulously crafted to meet the rigorous standards of both salons and barbershops, ensuring that you have access to the best gel and wax for your trade. Explore reputable brands like Schwarzkopf, OSMO, Insight Professional, Indola, and Schwarzkopf OSIS+—trusted names in the industry known for their unwavering commitment to quality. Our collection features versatile options, from clay waxes and matte clay waxes for robust holds and textured styles to gel sprays, styling gels, and volumizing gels for diverse hairstyling needs. Whether you’re sculpting, adding the finishing touches, or creating volume, our gel and wax products are expertly formulated to deliver exceptional results.This is the classic root coverage, designed to disguise grey regrowth coming through. Try it with Koleston Perfect for 100% coverage, Koleston Perfect Intense Naturals for 100%, opaque coverage or Illumina Color to achieve 100%, translucent coverage. 2. Express Touch-Up