Coca-Cola Europacific Partners (CCEP) has extended its Fanta Zero range with a new Strawberry & Kiwi flavour, available exclusively to Booker. Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more Fanta has announced the launch of Fanta Zero Strawberry & Kiwi thanks to fans who pushed the brand to bring the flavour Fanta Zero to the UK after tasting it on holiday.

Booker describes the product as a sparkling low-calorie strawberry and kiwi flavour fruit drink with sweeteners. The introduction of the new flavour follows on from the success of Fanta Raspberry Zero Sugar in 2020, launched following the same consumer demands.

A spokesperson for CCEP said: “Fanta Zero Strawberry and Kiwi is a flavour loved by many across the world. Fanta fans in Great Britain have consistently requested for the product to launch in the UK and we’ve listened and have now launched the highy anticipated flavour. It’s also HFSS-compliant, which is a massive bonus to us as retailers. Our aim now is to increase visibility to boost sales.” Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement.