Color mapping provides a means of identifying potential logo colors for new brands and ensuring brand differentiation within a visually cluttered marketplace. [45] [ failed verification] a b Elliot AJ (2015-04-02). "Color and psychological functioning: a review of theoretical and empirical work". Frontiers in Psychology. 6: 368. doi: 10.3389/fpsyg.2015.00368. PMC 4383146. PMID 25883578. The downfall of blue and especially navy is that it can seem mature, conservative, boring or denote a rigid outlook. However, there are many blues that are more exciting than the navy. Think of a royal or a teal blue that is credible yet more interesting.

a b Lobue V, Deloache JS (September 2011). "Pretty in pink: The early development of gender-stereotyped colour preferences". The British Journal of Developmental Psychology. 29 (Pt 3): 656–667. doi: 10.1111/j.2044-835X.2011.02027.x. PMID 21848751. S2CID 23219132. A light's warmth or coolness can be described by its color temperature. The Kelvin scale is used to quantify the color temperature spectrum. These numbers are used to characterize the hue of artificial light. Since each person has their own unique method of perceiving color, there are a variety of color temperatures that will work well for certain tasks. People have different color preferences based on their gender, age, geographic location, religion, and economic status. Make sure you know these aspects about your audience.The color of placebo pills is reported to be a factor in their effectiveness, with "hot-colored" (red, yellow, etc.) pills working better as stimulants and "cool-colored" (blue, purple, etc.) pills working better as depressants. This relationship is believed to be a consequence of the patient's expectations and not a direct effect of the color itself. [31] Consequently, these effects appear to be culture-dependent. [32] Mao T, Yang J, Ru T, Chen Q, Shi H, Zhou J, Zhou G (2018). "Does red light induce people to be riskier? Exploring the colored light effect on the Balloon Analogue Risk Task (BART)". Journal of Environmental Psychology. 57: 73–82. doi: 10.1016/j.jenvp.2018.07.001. S2CID 149927011. Subtractive color model: In the subtractive color model, pigment is used to produce color using reflected light. It is often used to denote a high-quality or superior product. If you are in a service business, use some purple in your marketing to promote your premium service. Ecological valence theory has been cited as a possible reason for differences in color preferences between adults and infants. [77] Because adults have more associations between colors and objects or places from life experiences, their preferences change as they get older.

Bleicher S (2012). Contemporary Colour: Theory & Use. New York: Delmar. pp.48, 50. ISBN 978-1-1335-7997-7. Purple implies wealth, even royalty, as well as quality, fantasy, and creativity. This tone heightens people’s sense of beauty and their reaction to more creative ideas. Since color is an important factor in the visual appearance of products as well as in brand recognition, color psychology has become important to marketing. Recent work in marketing has shown that color can be used to communicate brand personality. [41] At the turn of the 20th century, white was widely used in hospitals. In 1914, a surgeon in a San Francisco hospital, Harry Sherman, adopted green, "the complementary colour to hemoglobin" to avoid dazzle. This was adopted by a number of other American hospitals in the following decades. At around the same time, architect William Ludlow began to advocate pale pastel blues and greens in hospitals for therapeutic purposes and advising that "white is negative". In 1930, Dr. Charles Ireland of Guy's Hospital in London wrote Colour and Cancer, a book advocating the use of concentrated doses of colored light for treating cancer. The practice of using color in hospitals became widespread in the 1930s, particularly promoted by Faber Birren, who established himself as an "industrial color consultant" in 1934 and advised that an environment of soft colors, especially green, would be soothing for patients. [82] Whether you’re working on an interior or graphic design project, color theory still applies. Besides, you will always want a harmonic and eye-pleasing color scheme to convey your message.

Psychological Effects of Cool Colors

Blue is the color of trust, serenity, and peace. It suggests loyalty and integrity as well as conservatism and predictability.

An excellent way to do that is to write down words that describe your business or design. How do you want people to see it? O'Connor Z. "Logo colour and differentiation: A new application of colour mapping". Color Research & Application, 36 (1), pp. 55–60 . Retrieved 2016-03-30.Before there was color psychology as a field, color was being used for centuries as a method of treatment as early as 2000 BC. The ancient Egyptians documented color "cures" using painted rooms or sunlight shining through crystals as therapy. One of the earliest medical documents, the Huangdi Neolignane Ching, documents color diagnoses associated with color healing practices. [6] Color preference may also depend on ambient temperature. People who are cold often select warm colors such as red or yellow, while people who are hot favor cool colors like blue and green. [12] Introverted individuals are also found to be more attracted to cool colors, while extroverts prefer warmer colors. [38]