Quinine on the nose. Britvic Tonic smells like a tonic. Mid-palate there’s a definite sweetness about it. The bubbles are medium sized in texture and last for about 1–2 seconds. Today, Gatorade is available widely in major retailers and is the sports drink chosen by more professional athletes than any other brand, including football teams such as Arsenal, Barcelona and Liverpool FC, the NFL and the NBA to name a few. Britvic, the third-largest mixer brand in the UK 1, is introducing its first-ever flavoured tonic with an Elderflower addition to its range . Launching exclusively to the licensed channel in April, the new variation will capitalise on the increasing popularity of elderflower, particularly as gin and flavoured tonic is the number one spirit and mixer combination for consumers 2. In 2013, a no sugar version was created – maintaining the same great citrus taste as the original, but with zero sugar to meet growing consumer demand for sugar-free energy drinks. Both variants are available widely across grocery, convenience and independent retailers, as well as wholesale, foodservice and leisure channels. was invented in Missouri by Charles Leiper Grigg, who spent more than two years testing 11 different formulas of lemon flavoured drinks with the aim of producing a wholesome and distinctive soft drink that would prove irresistible to consumers in the USA.

Britvic has been making and selling Pepsi in Great Britain since 1987 and in Ireland since 2007. Originally known as Brad's Drink, Pepsi was first created in 1893 by a pharmacist in the US called Caleb D Bradham who began experimenting with combinations of spices, juice and syrups on a typical hot and humid day in North Carolina. In 2016 Fruit Shoot was given a refreshing new recipe when we added multivitamins. Just another example of doing good and tasting great. As of March 2023, the recipe for classic Pepsi in cans and bottles has changed. The new formula now contains a lower amount of sugar with a blend of sweeteners to maintain the Pepsi taste people expect. With the rise in cost of living, 56% of consumers are now going out less to eat and drink as they become increasingly cost conscious. 1 As a result, at-home socialising occasions have grown over the last few years, and customers are looking to recreate an out-of-home experience in the comfort of their own homes. 2 Britvic is looking to tap into the rise in this occasion with its new format, suiting more at-home occasions and shopper needs.

Determined to make his mark at a time when trade in London was booming, Mr Robinson set up his own grocery business in the late 1700s. Initially highly successful, he devoted a sizeable portion of his time and profits to charity and became a key philanthropic figure of the early 19th century, including helping patients who could not afford hospital treatment, as well as charitable initiatives alongside King George III. The Lipton brand has been providing high quality tea to over 150 countries since 1880. The story of Lipton Ice Tea begins with Sir Thomas Lipton, born in Glasgow in 1848. Sir Thomas was a passionate explorer who travelled to exotic places around the globe. He was not one to follow normal conventions, and in 1862 he sailed to New York in search of new opportunities. He spent five years travelling all over the country working in a number of jobs, which helped him develop a head for business. Britvic Tonic does some decent things. The bitterness is pleasant and the sweetness is moderate. However, there’s so many tonic waters which do a better job without a slight tinny note on the finish that it’s hard to strongly recommend Britvic Tonic. The Fruit Shoot story started in 2000, building on the long-standing success, heritage and trusted quality of the Robinsons Squash brand in Great Britain. Launched in a re-sealable bottle with real fruit in every drop, Robinsons Fruit Shoot was an instant hit with parents and kids, and has been providing tasty refreshment ever since, helping active kids all over the world keep the fun going for longer in line with the brand's purpose of inspiring kids' adventurous side. It first launched in 1929 as a caramel-coloured lemon-lime soda, which he positioned as a drink with a 'flavour wallop'. Despite launching at the start of the Great Depression and competing against 600 other lemon-lime soft drinks already in the marketplace, the new brand sold well and by the late 1940s had become the third best-selling soft drink in the world.

He later returned to Scotland to take over his parents' grocery business. Thanks to his enterprising spirit and his relationship with the media, he grew the business and completely turned it around, eventually opening over 200 stores. A fervent supporter of fair trade, Sir Thomas continued his travels around the world sourcing ingredients. The following year the Gators won the Orange Bowl championship for the first time in school history. Stokely-Van Camp, Inc. then began commercial production and sale of Gatorade. I had a Gin and Tonic with Beefeater Gin. Overall, it was clean and fresh. The quinine was good and complemented the gin. The sweetness seemed amplified with gin. Slight off notes on the finish with bitterness mixed with slight metallic finish on the edges of the palate. OverallIn early 2018, Juiced joined the line-up. Sweetened only with real fruit, Juiced contains the perfect 50/50 blend of water and juice with natural flavourings, using 100% naturally sourced ingredients. Juiced is free from preservatives, added sugar and sweeteners and contains no artificial colours or flavours. Brtivic Tonic was reformulated and relaunched in 2016 to appeal to modern palates. It is doubly sweetened with both sugar and saccharin. Tasting Notes Fast forward to the present day and the brand is still quenching the thirst of the millions of British families every day, with a focus on new innovations to bring more people more opportunities to enjoy refreshing fruit squash wherever they are. Robinsons is well known for its innovation and is recognised as a leader in sugar reduction, having removed all added sugar products from the Robinsons range in 2015, inspiring the nation to embrace the goodness in the everyday. We hold a prestigious Royal Warrant appointed by HM The Queen, which is a mark of recognition to those who have supplied goods or services to the Royal Households. Britvic mixers have been around since the 1930’s. The name itself— Britvic— Is unusual. The British Vitamin Products Company was created to produce vitamins. Today, they’re a soft drink manufacturer.

Mr Bradham wanted to offer a refreshing beverage to customers coming into his shop. Five years later Brad's Drink was trademarked and renamed Pepsi-Cola in 1898, and then Pepsi in 1961. Fast forward to today and Pepsi is one of the world's most iconic and recognised consumer brands. In 1970, the company introduced sugar-free 7UP, which was an immediate success among the growing number of calorie-conscious consumers. In early 2018, Juiced joined the line-up. Sweetened only with real fruit, Juiced contains the perfect 50/50 blend of water and juice with natural flavourings, using 100% naturally sourced ingredients. Juiced is free from preservatives, added sugar and sweeteners and contains no artificial colours or flavours. All of which means it’s approved to drink in schools in England, Scotland and Wales. In 1969 Gatorade became the official drink of the American National Football League (NBA), a title it holds to this day.In 2006, we added Fruit Shoot Hydro to the range, a naturally flavoured water drink for children with zero sugar and no artificial colours. Adam Russell, director of foodservice & licensed at Britvic, comments: “Flavoured mixers represent a significant opportunity to encourage consumers to trade up, especially considering that they make up 11% of mixers total share [1]. Over the past year, flavoured tonics have experienced exceptional growth, as consumers who buy flavoured tonics spend more than those who opt for non-flavoured [2]. With gin and flavoured tonics being the number one spirit and mixer for consumers, Pink Raspberry Tonic is a perfect addition for outlets to add to their mixers range. [3] Overall the impression on the palate is clean. It’s certainly about on par with many other supermarket tonics in terms of sweetness. I like Britvic Tonic’s quinine and bitterness. Nielsen IQ RMS, Total Coverage, Britvic-defined flavoured Mixers, Volume/Value share of Total Mixers, MAT 22nd January 2022