Dark spots and hyperpigmentation - The unique anti-spot property of vitamin C lightens dark spots without altering your skin's normal pigmentation. Cucumber, a trusted skincare ingredient, offers hydration, reduces inflammation, and calms irritated skin.

Anti-ageing - Vitamin C is a natural collagen booster that improves your skin’s elasticity, texture, and quality, making it appear younger and firmer.

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Formulated with gentle exfoliators, fruit extracts and Vitamin C, No7 exfoliating cleanser helps even skin texture and minimise the look of imperfections for skin that looks firmer, smoother and perfectly prepped for the rest of your skincare routine. Vitamin C - supports the production of healthy collagen that brightens the complexion and boosts skin’s firmness. Dark spots and hyperpigmentation – The unique anti-spot property of vitamin C lightens dark spots without altering your normal skin’s pigmentation. Once you’ve supercharged your regime, dive into our collection of No7 make-up. Discover your perfect shade of foundation, add a pop of colour to your pout or achieve a timeless smoky eye using our all-time beauty favourites. Plus, our wide selection of eye shadow makes it easy to emulate trends – whether it be summer hues or winter warmers, there’s something to suit every season.

The extras are where the Murad formula moves above the No7. It includes glycolic acid, an exfoliating alpha-hydroxy acid (AHA) that sloughs away dead skin cells, giving a more luminous complexion, smoothing out texture and allowing the vitamin C to penetrate more effectively. It also contains hydrating, buffering ingredients, making the serum more comfortable on the skin and minimising any irritation (we personally didn’t experience any). The old classics glycerin and hyaluronic acid do the job here. It also contains urea (yes it’s a component of urine, but don’t worry, a synthetic version is used in skincare), which binds water to the skin and can also improve the absorption of other ingredients. Finally, the formula includes a “phyto-luminescent extract”, which supposedly transforms UV into a light source, making skin more luminous. As is quite common among luxury brands, Murad doesn’t market its products with percentages (the same goes for its retinol products), so there’s no precise way of knowing how it compares to the No7 vitamin C content beyond its effects. Vitamin C does sit slightly lower in the list of ingredients than it does in the No7 formulation (the lower down the list it is, the less of an ingredient is included), but given that there are far more ingredients in the Murad formula, this isn’t surprising. The vitamin C here is ascorbic acid – sometimes called L-ascorbic acid – and is the form that has the most skincare-related research behind it. In a first for the skincare market, Murad has stabilised this with actual gold. While we can’t speak to how effective this actually is in preserving potency, we do enjoy seeing an ingredient list that simply includes “gold”. Fragranced products: Some No7 products are fragranced, which may be irritating to some people with sensitive skin. But for a straightforward way to introduce vitamin C into your routine with visible skin improvement and without spending a small fortune, No7 takes the crown. Clinically proven: No7 Skin Care products are clinically tested and proven to be effective in reducing the appearance of fine lines, wrinkles, and other signs of aging.

It helps to fade the hyper-pigmentation. Sunspots, melasma, age spots, and other types of hyper-pigmentation are the result of excess production of melanin. No7 vitamin C serum application hinders the production of melanin and therefore helps to fade dark spots.