A bartender at one of Dublin's oldest pubs told CNN, "Our customers will certainly not go for that. Guinness is a traditional drink and I don't think people will sacrifice that for a little extra speed and efficiency." Each floor of the storehouse has a theme: The first floor is dedicated to cooperage – the making of wooden barrels, the second floor has the tasting rooms, the third floor features advertising and a theater with classic TV ads, the fourth floor is where you can pull your own beer, and the fifth floor has Arthur's Bar. A 1985 O&M poster, based on the ascent of man and showing an ape evolving by stages into a Guinness drinker, would become the inspiration behind the "Noitulove" television commercial that would win the Cannes Grand Prix 20 years later. Even Glazer's 1999 ad "Surfer", frequently cited as Britain's favourite all-time ad, had its roots in an Irish Guinness ad of 1981 that also featured waves and surfing.

The breweries pioneered several quality control efforts. The brewery hired the statistician William Sealy Gosset in 1899, who achieved lasting fame under the pseudonym “Student” for techniques developed for Guinness, particularly Student’s t-distribution and the even more commonly known Student’s t-test. This professional campaign titled 'Lovely Day for a Guinness' was published in Ireland in June, 2022. It was created for the brand: Guinness, by ad agency: AMV BBDO. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted over 1 year ago. Guinness Metal Sign-Calendar- this sign is made of durable metal in a rectangular calendar shape. The iconic “A Guinness a day!” ad comes bellow with a yellow and a white oval one-month calendar. Jeanette Levis, Marketing Manager at Diageo, said:“ We are so proud to share this new Guinness ad which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.”

Credits

Guinness stout is made from water, barley, roast malt extract, hops, and brewer’s yeast. A portion of the barley is roasted to give Guinness its dark colour and characteristic taste. It is pasteurisedand filtered. Before 1939, if a Guinness brewer wished to marry a Catholic, his resignation was requested. According to Thomas Molloy, writing in the Irish Independent, “It had no qualms about selling drink to Catholics but it did everything it could to avoid employing them until the 1960s.” Fatti Burke, Artist and collaborator, commented: “I am delighted to be teaming up with the Home of Guinness to bring the concept of ‘Lovely Day for a Visit’ to life. The fantastic beach experience, which will live within the building all summer long, promises to capture the fun and joys of spending sunny days at the beach to Dublin 8!”

Jeanette Levis, marketing manager at Diageo, said: “ We are so proud to share this new Guinness ad which captures a summer feeling like no other over a creamy, cold pint of Guinness. We are so excited for Guinness to make waves this summer with the campaign.” Guinness Storehouse is the home of collaboration. To celebrate the summer and festival season, we’ve teamed up with the one and only, Waterford’s award-winning illustrator, Kathi ‘Fatti’ Burke, and Hens Teeth to develop a unique Clothing & Accessories collection. Not only do we respect our traditions, but we also carry them forward by giving them a new and modern look. “Lovely Day for a Guinness” is one of the most celebrated Guinness advertisements from Gilroy’s evergreen design. In honour of our traditions, we’ve created the “Lovely Day for a Guinness” white t-shirt. Made from quality materials, comfortable, with a cool feel, this item is perfect for the summer. Product Care Alicia Cliffe, art director at AMV BBDO, said: “The idea was based on a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team.”The Guinness Storehouse is thrilled to announce its brand new ‘Lovely Day for a Visit’ seasonal offering, which features all the summer must-dos under one roof, including a very special performance by Kelis on 4th July, and an electric DJ set with dance music duo, BICEP, on 21st June. The inspiration for the campaign came from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of Guinness. The work was directed by Molly Burdett at Spindle. As the warmer weather sets in across Ireland, GUINNESS has launched a major new ad campaign created by AMV BBDO. Guinness Metal Sign - Toucan Weathervane- a cheerful and enjoyable metal sign shows the colorful toucan which is smiling with his eyes as he balances a pint of foam-topped Guinness on his beak.

GUINNESS will be breaking into new sunny territories to support Lovely Day for a Guinness, showing up at festivals across the summer, including Forbidden Fruit, All Together Now, the Big Grill and the Galway Races. Alicia Cliffe, Art Director at AMV BBDO,said: “The idea was based off a truth that (almost) all of us share – when the shade catches up, we move into the sun. A really fun brief to work on with a great team.”It's a lovely take on Irish optimism, as the six greet each moment of overcast skies with a shrug and a mutual decision to drag their picnic table elsewhere. They travel the length and breadth of the country in their search for sun, sipping pints in pub gardens, on street corners, and finally ending up at a picturesque coastal spot. Guinness thought they brewed their last porter in 1973. In the 1970s, following declining sales, the decision was taken to make Guinness Extra Stout more “drinkable”. The gravity was subsequently reduced, and the brand was relaunched in 1981. Pale malt was used for the first time, and isomerized hop extract began to be used. In 2014, two new porters were introduced: West Indies Porter and Dublin Porter. Guinness Nostalgic Lion/Zookeeper Wooden Sign- this sign is made of wood and features a painted design in a weathered effect with the harried zookeeper. Kathi ‘Fatti’ Burke is an award-winning illustrator from Co. Waterford, Ireland. She has been working as a freelance illustrator since graduating from the National College of Art and Design in 2012. Her work revolves around the things she loves – food, home, jokes, colors, and tradition. As a book illustrator, she produces non-fiction titles across subjects such as female role models ( I Look Up To… , Penguin Random House) ancient civilizations ( Find Tom in Time, Nosy Crow) Irish heroes (Little Library, Gill Books), Evolution ( What The Dinosaurs Saw, Bloomsbury) and how things work ( wheels, Pan Macmillan). Her first three bestselling publications in children's non-fiction ( Irelandopedia (2015) Historopedia (2016) and Foclóiropedia (2017) were a collaboration with her regular teammate; her father John Burke. She is currently studying for an MPhil in Children’s Literature at TCD, Dublin.

Atop the building, the Storehouse Bar provides visitors with a commanding 360-degree view of Dublin — with vistas all the way to the sea — and an included beer. These nostalgic pieces are sure to transport you to another time and arrest your imagination with thoughts of what it must have been like the day Arthur Guinness created his signature brew and changed the course of history. The temperamental Irish weather takes centre stage in a charming new commercial for Guinness. Released just in time for the paltry rays of summer sunshine the island might receive to arrive, the film depicts a group of friends who work together to stay out of the shade. The inspiration for the campaigncame from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of GUINNESS. The work was directed by Molly Burdettat Spindle. Several years ago, a Dublin company worked on developing a process to cut down the pouring-and-settling time without disrupting the beer's quality...but Guinness afficionados weren't impressed.The Toucan wasn’t so famous long before this bright-beaked fellow became as iconic an image of the Guinness brand as the official harp logo itself! Later, in the 1940s, he even featured in a Guinness jingle on television: “Toucans in their nests agree / Guinness is good for you / Try some today and see / What one or toucan do!” The inspiration for the campaign came from the bubbling of energy across the nation, of the potential of what is to come this summer. From long weekends and outdoor gigs to balmy BBQ’s and impromptu staycays there is a collective sense of seizing the day. Grab every little moment of fun and soak up every single ray of golden hour with a cold, smooth, creamy pint of GUINNESS. The work was directed by Molly Burdett at Spindle.