However, there is next to no unique content that you only get when you read this book and there is no room to cover those 100 things in the depth they deserve. To calculate the overall star rating and percentage breakdown by star, we don’t use a simple average. This free flow of information and opinions may mean that people are collectively making poorer decisions.

These individual principles are broken down into 10 chapters, from ‘How people see’ to ‘How people decide’.The book is not without a register of early internet charm which serves as testament to how quickly time seems to pass on the internet even as Weinschenk’s insights remain as relevant and interesting as ever. I would say the way everyday things are made, especially on the internet, are based on TONS of studies to catch people’s attention. Have you ever noticed that, more often than not, when you smile at a stranger, the stranger smiles back? Many of life’s failures are men who did not realize how close they were to success when they gave up. If people are to feel in control, then they need to feel that their actions are powerful and that they have choices to make.

Susan Weinschenk has been at the forefront of behavioral design for years and with this book she's added MORE than ever.

By repeating and connecting newfound knowledge to something that you’re already familiar with, it’s more likely that the information will stay in your mind and transition from your short-term to your long-term memory. Each of the 100 "pills" of knowledge is summarized in two to three pages with many illustrations to help the reader absorb the concept easily.

Be aware that most people, most of the time, are more influenced by time and experiences that produce a personal connection than money or possessions. and feeling my own design principles validated, there were a quite a few places where I felt challenged, learned something new, or found something that altered my communication points with clients. The book includes more lessons than just the three I’ve presented here, and they’re all equally compelling and insightful.e. the rat gets a pellet on every 5th press of the bar), the rat’s behaviour will change to secure the food.

The human brain is constantly looking for patterns and it fills in gaps by making leaps of causation. I had already read them before somewhere or I had realized them somehow as I was not brought up by aliens.For those that love a design principle (and in conjunction with this book), I would also highly recommend reading ‘Universal Principles of Design’ by Lidwell, Holden and Butler. The result was that people were more motivated by the second scenario because although they had the same remaining coffee slots to fill, the fact that they already had two punched was more motivating.