After the founder's death in 1753, Jean Martell's widow and then his two sons and grandson continued this tradition. This specificity encourages the development of refined aromas, exemplified by the lusciously fruity notes of Martell VSOP. It is the oldest of the "big four" cognac houses (the others are Hennessy, Rémy Martin and Courvoisier), who together produce most of the world's cognac.

Martell VS Fine Cognac 70cl - Tesco Groceries Martell VS Fine Cognac 70cl - Tesco Groceries

In 1912 the marque launched Martell Cordon Bleu at the Hôtel de Paris, its first post- phylloxera cognac. By 2015 Martell was producing around 14 million bottles of its cognacs a year, [3] making it the world's second-largest cognac producer behind Hennessy.This article includes a list of general references, but it lacks sufficient corresponding inline citations. In 1795 a marriage between the Hennessy and Martell families [6] cemented a strategic alliance that created an effective duopoly in the cognac market. In 2011 the marque Martell expanded into an "ultra-prestige" range with Martell Chanteloup Perspective, a tribute to the know-how of the cellar masters and to the Domaine de Chanteloup. In 2010, Martell renewed its sponsorship with the Palace of Versailles, which began in 2007, by supporting the restoration of the Queen's antechamber. years of passion and audacity has built the legacy that is Martell, the oldest of the great Cognac houses.

Martell Cognac | The oldest of the great cognac houses Martell Cognac | The oldest of the great cognac houses

Variations of the logo he chose, a swift in combination with the Martell family coat of arms, have been in use ever since. Like its chief rival Hennessy, Martell has targeted African American consumers in the United States. According to the Wall Street Journal, Seagram largely neglected the brand, and while other cognac producers experienced a boom in the 1990s, driven by increased consumption among African Americans, Martell's sales declined. While still in competition, the two companies also made joint decisions, for example introducing the star grading system at the same time.The use of English-language designations like "very superior old pale" and "extra old" reflected aged cognac's status as primarily an export product. This cognac offers a perfect balance between the lusciously fine, fruity notes and the subtle woody overtones. They also developed an export business, and by 1814 Martell was the most consumed brandy in England.

VSOP Cognac | Martell Cognac VSOP Cognac | Martell Cognac

Pernod repositioned the brand, making efforts to attract new consumers with multiple new product lines: Martell XO (released 2005), Martell Création Grand Extra (released 2007, in a bottle designed by the artist and glass designer Serge Mansau), L'Or de Jean Martell (released 2009).A bottle of Martell Cordon Bleu can be seen in the opening scene of Apocalypse Now (1979), on the bedside table of Captain Willard (played by Martin Sheen). In 2006, Martell joined the Comité Colbert, an association that promotes French luxury houses on an international scale. Martell's flagship Cordon Bleu, introduced in 1912, was for many years the world's highest-selling premium cognac. Formerly owned by the Seagram spirits empire, it is now part of the Martell Mumm Perrier-Jouët (MMPJ) subsidiary of the French wines and spirits conglomerate Pernod Ricard. Martell Cordon Bleu was served at the coronation of George V, on the maiden voyage of the RMS Queen Mary, and on board the Concorde.