There’s this gap,” said Balooch. “We worked with a Korean company called Prinker, a pioneer in printed, non-permanent tattoos, which developed a micro ink jet printer. Basically, they’ve taken jet printing and made it so small it can fit in the palm of your hand and dispense inks that are good for the skin – cosmetic grade inks.” Dani Kimiko Vincent is a make-up artist, celebrity brow expert, and the founder of KIMIKO. What to Look For in an Eyebrow Brush Natural Hair Vs. Synthetic For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,”said Françoise Lehmann, Lancôme Global Brand President . Historically, achieving a desired eyebrow look can take several products, time and expertise—with precise results requiring expensive professional services like microblading. With L’Oréal Brow Magic, people can achieve a personalized eyebrow look at home based on their natural brow and facial features.

After the procedure, your eyebrows will appear darker for up to 5 days. The brow color will gradually lighten as your eyebrows heal. L’Oréal today at CES ® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA, the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L’Oréal Brow Magic, the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds. Microshading is a two-session procedure. Some makeup technicians combine the initial consultation with the first session. Brow brushes are made with either synthetic hair or natural hair. Natural hair brushes pair better with powder, whereas synthetic brushes pair better with gel or cream products. If you’re going to go the natural route, we recommend opting for cruelty-free natural brushes, because on top of not testing on animals, you're also staying away from parabens, sulfates, and synthetic dyes. Eyebrow Magic is the new way to get microbladed-looking, clearly-defined, luscious eyebrows that can stand the closest inspection. Now you can achieve that natural microbladed look without the commitment. Eyebrow Magic's micro-quad tip draws small hair-like strokes along the brow for fuller looking brows that last up to 24 hours. Thanks to the clever 'toothed' applicator, Eyebrow Magic is applied in a series of small lines with each stroke, just like the fine hairs of your natural eyebrows, so that the end result is a lined, microblading effect that, even close-up, resembles real, deep, fully-formed eyebrows. Unlike other eyebrow pens and makeups that just apply a flat, painted-on colour over your existing eyebrows, Eyebrow Magic gives you a totally natural finish, and gives your eyebrows the depth, shape and colour you want, in seconds! 'Toothed' application for a microbladed eyebrow effectThe eyebrow look created by L’Oréal Brow Magic is easily removed with a standard makeup remover. L’Oréal Brow Magic is expected to launch in 2023. The strength of L’Oréal’s beauty tech program is supported through the quality of our partnerships,” said Guive Balooch, L’Oréal Global Head of Research and Innovation’s Tech Incubator. “ Often, we find a brilliant technology that is being applied to something outside the beauty realm. Combining L’Oréal’s heritage of beauty with these advanced technologies allows us to create entirely new beauty gestures—reimagining the original technology, and the traditional beauty experience, in the process.” For over 110 years, L’Oréal, the world’s leading beauty player, has devoted itself to one thing only: fulfilling the beauty aspirations of consumers around the world. Our purpose, to create the beauty that moves the world, defines our approach to beauty as inclusive, ethical, generous and committed to social and environmental sustainability. With our broad portfolio of 35 international brands and ambitious sustainability commitments in our L’Oréal for the Future programme, we offer each and every person around the world the best in terms of quality, efficacy, safety, sincerity and responsibility, while celebrating beauty in its infinite plurality. Eyebrow Magic adds colour and depth to each existing eyebrow hair so you can make your brows shine and boost their appeal immediately with rich colour and super-clear definition. Make those outer edges laser-accurate and shape them into the perfect curve and width. With Eyebrow Magic you can take control of the shape and define the microblading effect of your eyebrows beyond their current shape and colour, and they will look totally natural, even close-up! Long-lasting, won't smear or run

For L’Oréal, the future of beauty is inclusive. And this future will be made more accessible by technology,” said Nicolas Hieronimus, CEO of the L’Oréal Groupe. “The two consumer technologies we are unveiling this year at CES represent the true purpose of our company: to create the beauty that moves the world.”

Using L’Oréal’s Modiface AR technology, L’Oréal Brow Magic scans the user’s face and makes recommendations for microblading, micro-shading, or filler effects. Partnering with Prinker’s technology, on their app, Brow Magic analyses your face through AI and recommends a brow shape. “You can adjust it if you don’t like the recommendation,” Balooch said. “It then shows you in real time with augmented reality what the brows will look like. Please note that Royal Mail currently classes perfumes, nail polishes, flammable liquids and aerosols as "hazardous materials" and will only accept a limited number of these per parcel. With 85,400 committed employees, a balanced geographical footprint and sales across all distribution networks (e-commerce, mass market, department stores, pharmacies, hair salons, branded and travel retail), in 2021 the Group generated sales amounting to 32.28 billion euros. With 20 research centers across 11 countries around the world and a dedicated Research and Innovation team of over 4,000 scientists and 3,000 tech professionals, L’Oréal is focused on inventing the future of beauty and becoming a Beauty Tech powerhouse. This eyebrow definer claims to make your brows appear naturally fuller, as though they've been microbladed. The three-pronged pen is designed to mimic brow hairs, leaving arches feathered and well-defined. With a long-lasting, smudge-proof formula, it should last up to 24 hours. It comes in a choice of three shades: dark brown, auburn and dark blonde.

The company hasn’t discussed the price or an exact release date for Brow Magic either, saying it’s expected to launch in 2023. Eyebrow Magic is designed to give your eyebrows a microbladed effect, even close-up. Where other eyebrow makeup is just a colour that you paint on with a blunt brush or even a cotton bud, meaning you can't go beyond your current brow shape, Eyebrow Magic has a specially-designed 'toothed' applicator that paints individual lines that resemble a microblading effect and the natural hairs of your own eyebrows. Now you can build and add to your existing brows without just painting a dark, soft smudge over them. Why not boost the width or add shape and length? With Eyebrow Magic you can go beyond your existing brows and still have a realistic-looking eyebrow in the shape and depth you want. Fills and colours eyebrows for deeper, defined results For the following locations next day delivery may take up to two working days: Aberdeen (AB 30-35, 41-54), Northern Highlands (AB 36-38, 55-56), FK (17-21), HS (1-8), IV (All), KW (0-14), PH (15-32, 34-48), Eire (Republic of Ireland) (EI (ZZ75) (All)), Glasgow (G 83), Guernsey (GY 9), Oban (HS 9, KA 28, PA 20-99, PH 33, 49-99), Isle of Man (IM (All)), Arran (KA 27), Orkney Shetland (KW 15-99, ZE (All)) and Cornwall (TR 21-25). Balooch said L’Oréal is actively working on new color cosmetic categories. “Our hope would be that every year we’ll unveil a new product,” he said. “We’re working on mascara as well, and then we’ll do eyeshadow and blush and foundation. In the coming two to three years we’ll be able to test, adjust and bring new versions of makeup applicators to the market.” For years, Lancôme has sought to provide every woman with beauty solutions adapted to their needs. Beauty tech has enabled us to fulfill this mission in an even more powerful way, revolutionizing the way we develop beauty products and services and enabling greater personalization,” said Françoise Lehmann, Lancôme Global Brand President .

Clichy, 4 January 2023 – L’Oréal today at CES ® 2023 unveiled two new technology prototypes that expand access to beauty expression: HAPTA , the first handheld, ultra-precise computerized makeup applicator designed to advance the beauty needs of people with limited hand and arm mobility; and L’Oréal Brow Magic , the first at-home electronic eyebrow makeup applicator that provides users with customized brow looks in seconds.